see the attached file

HI6006 Competitive Strategy Tri1 2014

Group Assignment Guidelines

Written document: A short report

Marks: 20

Report Due: Week 11

Words limit: 2000

· Choose a global business form the following :

(work on a health and fitness company)

· Health and fitness company

.

· Discussion on theory maximum 20%

· This assignment is in report form with the following headings:

· Executive summary

· Apply “AAA” framework which includes Adaptation, Aggregation and Arbitrage

· Porters 3 generic strategies (cost leadership, differentiation, focus and Hybrid)

· Diversification and Integration

· Competitive advantage

· Absolute advantage

· Your comments or any recommendations

· References Harvard style

· needs to bring at least 2 articles add that articles with your report with reference page. There is no need to submit the articles on BB.

· To do well groups need to do a quality research and apply the above concepts from the subject.