Marketing Help

iPad vs. Microsoft Surface Pro

Watch the following commercials:    Apple Ipad ad - Alive      vs.     Surface Pro Commercial “The Vibe”  Study the following promotional campaigns for the Apple iPad and the Microsoft Surface Pro tablet. After viewing the commercials, write a paper that will:

· Explain if the commercials focus on the same market segment.

· Describe how the iPad and Microsoft commercials are similar and different, using course concepts as part of your description.

· Explain if the potential consumer lifestyles are an important focus of promotion for this product category for each commercial.

· Explain which campaign does a better job of aligning promotional strategies assuming that lifestyle is the underlying theme of the message.

Support each item above with examples from the commercials. Your response to these commercials must be addressed in a three-page paper (excluding the title and reference pages), following APA style guidelines, and using three scholarly sources, in addition to the textbook.