business hw help

Kristen Newman

Drew Bergman

Tim Banks

GoWallet

Marketing Strategy

GoWallet plans to target to college students ranging in age and ethnicity. These students are busy with school and are known to forget or loose their wallets. As it is a billion dollar market we see multiple designated users we can tap into.

Target Users:

High School Students: We will target high school students over the age of 15.

College Students: We will target undergraduate students ranging in different concentrations at numerous colleges.

Young Professionals: We will target working men and women who are in the working force and have a steady job.

Building Visibility Tools:

Direct E-Mail: We will buy mailing lists that match our target market as well as email current users.

Print Advertising: We will run poster advertisements on college campuses and urban areas. We will also have flyer handouts on college campuses.

Events: We plan to have promotional events at colleges to spark interest. We will plan to have events at high schools to promote our product as well as financial literacy.

Facebook: We will have a Facebook page to promote our company, which is highly cost efficient.

Twitter: We will have a Twitter account to update our users about news regarding GoWallet.

Magazine Ads: We plan to have half page ads in numerous magazines that match our target market.

Partner Promotion: If the opportunity arises, we will partner with a company to help promote GoWallet.