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INFO-1167

Mountain Equipment Co-operative

Overview

The goal of this week’s assignment is to explore the concept of a bricks and mortar business versus a web business.

Instructions:

1. Visit MEC.CA to become familiar with the products and services of the Mountain Equipment Cooperative. http://www.mec.ca

2. Read the About us … Co-op roots page; make sure that you watch the video embedded in the page. The website can be found at this link http://www.mec.ca/AST/ContentPrimary/AboutMEC/AboutOurCoOp.jsp

3. Read the case “Mountain Equipment Co-operative” in the textbook; chapter 26.

4. Write a summary (in your own words) of the case including the most significant information related to the case.

5. In addition to the summary answer questions 1 to 3.

As usual you can join the discussion on FanLive as it relates to this assignment.