Marketing Assigment

RUBRIC FOR WRITTEN WORK

WRITING

TRAIT

UNACCEPTABLE (1)

ACCEPTABLE (2)

SUPERIOR (3)

Organization of

Ideas and

Content

(OIC)

Writing is not concise and has a tendency to

ramble. No clear direction in the writing. Lack of

focus and organization interfere with

communication and understanding. If appropriate:

Lacks a clear introduction and conclusion. Needs

work.

Writing could be a bit more concise. Focus and

direction of writing is acceptable, but could use a

little work. Organization doesn’t interfere with

communication and understanding, but could use a

bit more attention. If appropriate: Introduction and

conclusion are acceptable, but could use a little

work.

Writing is concise. Information is presented in a

manner which makes it extremely easy for the

reader to understand the points being made.

Ideas are clearly stated. Focus and direction of

the writing are extremely clear. If appropriate:

Compelling introduction, informative body with

details, and effective conclusion.

Sentence

Structure

(SS)

Poorly developed sentences. Sentences don’t

express ideas well. Sentence structure is

sometimes so poor that it makes reading and

understanding difficult. Sentences are awkward,

rambling and would sound strange if read out loud.

Needs work.

Sentences usually flow well while at other times are

awkward due to lack of conciseness, wordiness, or

lack of appropriate structure. Overall, most sentences

clearly express ideas.

Extremely well developed sentences. Sentences

flow well. Sentences clearly express ideas.

Sentences are concise.

Paragraph

Structure

(PS)

Sentences within a paragraph are unrelated. No

clear direction within the paragraph. Connections

between paragraphs are confusing. Needs work.

Similar to Superior, but a few paragraphs need

improvements. Most sentences within a paragraph

build upon or relate to a single issue. A few

paragraphs lack good lead-in or transitional

sentences.

Organization of paragraphs enhances

readability. Sentences within paragraph all build

upon or relate to a single issue. Logical flow.

Good lead-in sentence for each paragraph. Good

transition between paragraphs.

Word Choice

and Tone

(WCT)

Writer struggles to use appropriate vocabulary.

Language is vague. Words are used incorrectly.

Tone and word choice are inappropriate for

intended audience. Inappropriate use of “casual

language” and clichés. Needs work.

Writer uses familiar words well and occasionally

makes more sophisticated word choices. Tone and

word choice are appropriate for the intended

audience.

Sophisticated and appropriate use of vocabulary.

Word choice adds to quality of the writing and

enhances overall meaning. Tone and word

choice are appropriate for the intended audience.

Grammar,

Punctuation, and

Spelling

(GPS)

Writing contains numerous and/or significant

errors which interfere with comprehension and

distract from the message. For example, three or

more errors on a page, or for longer papers, more

than five errors in the whole paper. Needs work.

Writing contains a few insignificant errors that don’t

interfere with comprehension or distract from the

message. For example, two minor errors on a page,

or for longer papers, five or fewer minor errors

throughout the paper.

Writing is nearly error free. For example, paper

has no more than one error on any given page,

or for longer papers, no more than four errors

throughout paper.

Professional

Format and Use

of Conventions

(PF)

Document has numerous and significant printing

and/or formatting problems. Aesthetic qualities of

the paper would be an embarrassment to an

organization. Doesn’t follow basic formatting

conventions (e.g., citations and documentation).

Needs work.

Document is reasonably neat and professional

looking. Document has a few minor formatting or

convention problems (e.g., citations and

documentation).

Document is extremely neat and professional

looking. Everything formatted correctly. Proper

use of any necessary conventions (e.g., citations

and documentation). Paper’s aesthetic qualities

are what one would expect from a business

professional.

Professionalism The reader (e.g., instructor, coworker, client, CEO)

of this document would view it as unprofessionally

written.

The reader (e.g., instructor, coworker, client, CEO)

of this document would view it to be adequate, but

not extremely professional.

The reader (e.g., instructor, coworker, client,

CEO) of this document would view it as

extremely professional.