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SWOTT Analysis

Introduction

The purpose of this paper is to conduct an internal and external environmental analysis for my fashion clothing boutique-custom made and tailoring business by taking into consideration the external forces/ trends as well as internal forces and trends including the legal and regulatory, global, economic, technogical, innovation, social, environmental and competitive analysis. The external forces and trends include the following areas:

Legal and regulatory

The business is registered as a private firm and certified to carry its services within the field of purchasing and selling custom made clothing. Most of its mission is to be conducted all over the globe. The activities of this business are regulated by the relevant authorities in this field.it is for this reason that we keep our business activities in conjunction with the various legal environments that we operate in.

Global

The firm has developed a global reputation for its pioneer work in designing and tailoring new clothing that as per the requirements of the clients and also been up to the global fashion trends. The business is currently joining the global platform by being the sponsor of various models in beauty contests all over the world. This is achieved by dressing selected models throughout the contest. In short our products are being marketed by the models. This is an indication that the work of the business is growing globally.

Economic

The products of our business (name) are economical. The first time that a client visits the facilities, they are given an attendant who guides them on the products we have and also takes the customers’ requirements and provides the client with the most economical cost ever. After coming into a consensus with the client, the client is the required to commit him or herself with a ten percent down payment of the total cost of the job. This means that the company invests its resources in meeting the clients’ needs before even generating revenue from the jobs and for large scale jobs we also issue discounts to our customers.

Technological

The firm has invested heavily on modern and up to date machines that are used to execute customer jobs and orders from all over the globe. We have also invested in software that helps in designing and improving the needs of various jobs and orders that we get. For the financial presentation, we have installed systems that help us monitor our resources and also the jobs categorizing the different items as either assets or liabilities. We also invest on research and development to enable being more innovative and inventive.

Innovation

We have greatly invested in research for our products to improve on our creativity. We develop new clothing lines regularly and also carry out talent promotion activities to tap the talents outside the firm. We conduct talent show in fashion designs and the winners of these shows are then absorbed in our firm, given further training and motivation to produce even better products. The fashion world is very dynamic and we have to be ahead of this dynamism, our products are always on the top of various magazine covers due to the value we have added to our products.

Social

Our products have been accepted all over the globe and we are interested in the customers’ feedback so we have developed a website whereby we get the feedback from our global community. We also undertake corporate social responsibilities within our business outlets in various locations. These CSR activities are developed to benefit the communities we exist in and thank the entire client population as well as marketing ourselves to acquire new clients.

Environmental

We operate within the social and cultural environment that practices free markets economies all over the globe. The clients are drawn from all over the world especially through our market strategies online and they appeal more to people in the fashion and beauty industry. A research we recently indicates that in the contemporary society today , our first time clients tend to be as it is evident in the Supermarkets, TV ,internet and print media being flooded with messages and products selling the ideas of how to maintain fashion. We operate in a very dynamic environment and as such we are equally dynamic and we put the desires and needs of the clients first.

Competitive analysis

The fashion and design industry has become a massive market all over the globe which has given rise to lots of competition in this field. The current obsession with body looks, fashion and beauty has opened doors for more research and development in the field of fashion and design. This is where our innovation and creativity has brought new changes and we are able to produce new products frequently.

Internal forces and trends considerations: Strategy

Our strategy as a company is based around the concept of innovation and creativity. The products being offered are unique compared to others in the markets. We consider customer service as the only way of approaching the new clients and also the means of providing better products to our clients.

Structures

The products are centered on the clients’ demands. The client is the biggest concern and the main target. The end goal is the client who is given the priority; a discount is offered or/ a special price so that he/she can be back for more. The client is the VIP who often gets special and personalized treatment as well as deriving the highest value for the money paid.

We also have a talented team of management and other personnel who drive the organization towards achieving its targets. We have representatives all over the globe who steer our businesses.

Processes and systems

Our employees are meant to care and provide the best of the best to the clients. The motto behind these products is to go beyond the imaginations of the client. The supply chain operation of this organization begins with consultations with the clients followed by other assessments, placing the orders and delivering the product as per the customer’s requirements. We have a controlled way of doing things and there are always no delays in our production system and the end of this process is when we finally receive payment from the client after satisfying their needs.

Resources

Our aim is always to finish a customer job in the shortest time possible and to allocate more resources to the big jobs. In short we re-evaluate our resources allocation as per the number of orders we have. We have also invested heavily on our personnel and greatly motivate them to undertake the various jobs that require a lot of creativity and innovations. For financial resources, we try to be as economic in applying them where they are best required. We have plans to get listed so as to raise more expansion capital for our un-ending demand of our products.

SWOTT analysis-most of this analysis is done in the essay this is just a summary.

STRENGTHS	WEAKNESS	OPPORTUNITIES	THREATS	TRENDS
Our products are based around the clients. The client is the VIP and gets proper treatment and special notice. The delivery of our customer jobs on time and the marketing channels we have all over the market places us in the forefront of the customers mind. The personnel we recruit are client needs oriented thus giving the best products to the market.	It’s not clear how we will be able to adapt to change in the areas of legislation and culture. We operate under different legal environments and we invest a lot of our resources trying to adhere to the legislations There is also the aspect of the dynamism in the fashion industry that requires a lot of resource to handle.	We have come up with innovations in this field by conducting continuous research thus improving our creativity, and innovations. We have many untapped markets which we intend to venture in to.	The flooding of the markets also means that there is need for new strategies, research and development in the discovery and provision of quality products affordable to our clients.	Fashion and design is a dynamic world and we need more investment in research and development to input the findings on our products backed by intensive creativity and innovations.

Conclusion

We are currently on the right path and we have continuously experienced growth in our business. There is however more room to expand and with continuous research and constant acting on the clients’ feedback, we can get there. Since the industry is fast growing with different kinds of demand daily, we shall beat our odds and become one of the globe’s best designers.

 

References Hill, T, J. (2005). Manufacturing Strategy: Text and Cases. Macmillan, Basingstoke Bowman, C. (2000). The Essence of Strategic Management. Prentice Hall, Hemel Hempstead Minzberg, H. (2004).The Rise and fall of Strategic Planning. Prentice Hall, Hemel Hempstead Hunger,J. (2005). Strategic Management and Business Policy. 5th Edition, Chap. 6, Addison-Wesley, Reading, MA Weirich, H. (2012). The tows matrix-a tool for situational analysis: Long Range Planning.