Public Health Care Campaign Presentation

University of Phoenix

Colleges of Arts and Sciences

HCS/535 – Concepts of Population Health

Week Three, Five, and Six

Health Campaign

Health Campaign – Part I

· Resources: Health Campaign grading criteria on the student Web site

· Read the following: Physical activity is one of many indicators of health defined in the most current version of Healthy People. A nearby community created a Get Out and Race in Racine campaign to respond to this indicator. Federal, state, and local agencies have suggested that communities assess how issues affect the community and specific target populations. As an advisor to the city council, you have been asked to recommend a possible response to a nationally identified health objective for your community.

· Choose a public health issue aligned with a nationally identified health objective. Examples include obesity, diabetes, and smoking.

· Write a 1,400- to 1,750-word analysis of the community and population using population health data sources needed to address this issue.

· Identify a specific issue and nationally identified health objective— Healthy People 2000 and so forth.

· Identify the federal, state, and local agencies tasked with addressing and managing this issue.

· Describe the models and systems used to determine and analyze this issue, including sources of data such as vital statistics, managed care data, and disease registries.

· Define the community and targeted population that the identified objective addresses, such as women, older adults, or African Americans.

· Describe the epidemiologic surveillance systems used for monitoring the issue.

· Analyze epidemiology tools within other areas of the health care system—risk assessment and trends in disease and health—needed to address this issue

· Reference your readings and at least three peer-reviewed articles.

· Format your paper according to APA standards.

This assignment is due in Week Three.

Content 60 Percent	Points Available 6	Points Earned X/6	Additional Comments:
· A specific issue aligned with a nationally identified health objective is identified. · The federal, state, and local agencies tasked with addressing and managing this issue are identified. · Models and systems used to determine and analyze this issue are described. · The community and targeted population are defined. · Epidemiologic surveillance systems used for monitoring the issue are described. · Epidemiology tools within other areas of the health care system needed to address this issue are analyzed.
Organization / Development 20 Percent	Points Available 2	Points Earned X/2	Additional Comments:
· Paper is 1,400 to 1,750 words in length. · The introduction provides sufficient background on the topic and previews major points. · The conclusion is logical, flows, and reviews the major points.
Mechanics 20 Percent	Points Available 2	Points Earned X/2	Additional Comments:
· The paper, including the title page, reference page, tables, and appendices (if any), follows APA standards for format as directed by the instructor. The paper is laid out with effective use of headings, font styles, and white space. · At least three references are used. · Rules of grammar, usage, and punctuation are followed, and spelling is correct.
	Total Available	Total Earned
	10

Health Campaign – Part II

Resources: Health Campaign – Part I and the Health Campaign grading criteria on the student Web site

Develop Part II of a health campaign plan. Part II focuses on assessment and planning for a health campaign.

Write a 1,750- to 2,450-word analysis of the population and resources for your health campaign. Building on the Part I submission, provide the following:

Summarize Part I in a single paragraph as part of your introduction to create the context for Part II.

Describe how the target population is defined at the national level and compare how these data may differ in the defined community, relating to the nationally identified objective specific to the issue you identified in Part I.

Describe the target population’s incidence, prevalence, and mortality differences between the national and state level.

Explain the community-based response to the issue, including community-based planning, needs assessments, and selection of locally identified objectives.

Compare institutional and community leadership roles in responding to these targeted health objectives.

Describe any economic factors and funding intervention strategies that will address the issue.

Describe the role of social marketing in promoting public health related to your chosen issue.

Reference your readings and at least five peer-reviewed articles.

Format the analysis according to APA standards.

This assignment is due in Week Five.

Content 60 Percent	Points Available 12	Points Earned X/12	Additional Comments:
· Part I is summarized. · The target population’s incidence, prevalence, and mortality differences between the national and community level are described and compared. · The community-based response to the issue is explained. · Institutional and community leadership roles in response to these targeted health objectives are compared. · Economic factors and funding intervention strategies that will address the issue are described. · The role of social marketing in promoting public health related to your chosen issue is described.
Organization / Development 20 Percent	Points Available 4	Points Earned X/4	Additional Comments:
· Paper is 1,750 to 2,450 words in length. · The introduction provides sufficient background on the topic and previews major points. · The conclusion is logical, flows, and reviews the major points.
Mechanics 20 Percent	Points Available 4	Points Earned X/4	Additional Comments:
· The paper, including the title page, reference page, tables, and appendices (if any), follows APA standards for format as directed by the instructor. The paper is laid out with effective use of headings, font styles, and white space. · At least five references are used. · Rules of grammar, usage, and punctuation are followed, and spelling is correct.
	Total Available	Total Earned
	20

Health Campaign – Part III

Resources: Health Campaign – Parts I and II and the Health Campaign grading criteria on the student Web site

Develop Part III of a health campaign to implement a change in population health. Part III focuses on recommendations for implementing and assessing the proposed change.

Present an 8- to 10-slide Microsoft® PowerPoint® presentation proposing a population health campaign for your chosen health issue.

Recommend the implementation of a campaign for your chosen issue to improve population health addressing social, economic, and cultural factors.

Recommend approaches, such as programs, policies, laws, and environmental aspects, to assess the health and wellness of the target population.

Determine the challenges related to improving the population health for the target population. Examine global implications, environmental factors, and disease prevention.

Provide a summary of useful epidemiology or other data models managers may use to make decisions on the ground and to anticipate future trends.

Use at least three peer-reviewed articles to support your recommendations.

Provide an APA formatted list of your resources to the faculty.

This assignment is due in Week Six.

Content 60 Percent	Points Available 6	Points Earned X/6	Additional Comments:
· Recommendations are made for the implementation of a campaign to improve population health addressing social, economic, and cultural factors. · Recommendations are made for approaches to assess the health and wellness of the target population. · Challenges related to improving the population health for the target population are determined. · A summary of useful epidemiology or other data models managers may use to make decisions on the ground and anticipate future trends is provided.
Organization / Development 20 Percent	Points Available 2	Points Earned X/2	Additional Comments:
· Presentation is 8 to 10 slides in length. · The introduction provides sufficient background on the topic and previews major points. · The conclusion is logical, flows, and reviews the major points.
Mechanics 20 Percent	Points Available 2	Points Earned X/2	Additional Comments:
· The presentation follows guidelines for format as directed by the instructor. The presentation uses headings, font styles, and images effectively. · At least three references are used. · Rules of grammar, usage, and punctuation are followed, and spelling is correct.
	Total Available	Total Earned
	10