Decision making assignment

A memo to a relevant boss

Individual project:

· Case analysis of any current business issue

· Qualitative analysis of real-world, current business case

· Apply lots of managerial decision-making concepts to a real, current case in business

· Can be broad or deep, but can’t be neither, and must be insightful

· Focus on qualitative (not quantitative) decision-making factors

Format:

· Memo to the relevant decision-maker in the situation

· Should be a person you (want to) work for

· Make this a useful project for your career interests

· 1000 words max. (including Exec. Summary); infographics welcome

Businesses (chose one from these companies):

Starbucks, Mcdonald’s, KFC, Bestbuy, Chase, Bank of America, Instagram, Apple Inc., Nordstrom, IKEA, Hertz, etc.