English Paper

The Campaign for College Opportunity

Higher education is facing their big risk these days, the money for higher education has been cut, the number of accepted students of college is decreased, and most importantly, the tuition fee is unaffordable for students (College Opportunity). The Campaign for College Opportunity find ways and resource in order to solve these problems, and ensure students in California can get into colleges, Although College Campaign has a small professional staff, it is successful and help amount of students in California get into college.

The Campaign for College Opportunity aim to make sure the next generation of California students has the opportunity to attend college and also succeed. “Cutting higher education funding, limiting access, and lacking an overall strategy for improving college completion” (College Campaign), they are all result that the current system make students suffer. The Campaign for College Opportunity exist, because they do not want to see those things happen. The audiences for this campaign are the students who do not have financial ability to attend college, and people who want to help those students.

The campaign appeals to logos. “Of the 4 million working families in the state, 1 in 3 is considered low-income” (College Opportunity). Therefore, there were amounts of students failed to attend college, because there family cannot afford the tuition fee. This data, make me wondering how lucky I am that having this great opportunity here in Drexel, my family can afford the expensive tuition fee of my education. I recalled the day I sat with my family and decided which university to go, they had concern about the high tuition fee of Drexel, nevertheless, they still chose Drexel because the good education and the nice campus. Meanwhile, there are students do not have the economic resources to go to college, even they have excellent grades in high school. College Campaign let me realize I am so lucky to have the opportunity to attend university and make me want to help those students who cannot afford colleges.

The campaign also appeals audience’s emotions. There are stories illustrate the urgency of how current systems make students suffer, and there is one girl, Connie Castelan, who could not afford the tuition fee of the University of Notre Dame in Indiana, so she had to attend a community college. Thus, her life in community college was tough, in order to complete the course, she had to spend two hours each day on the day to run through different campuses, and meanwhile she was working a full-time job. She said, “I didn’t expect college to be a complete breeze. I thought there would be difficulties, but not to this extreme” (College Campaign). Her story makes people feel pity, even though she had the chance to get into a good university, she went to a community college instead because the tuition fee was unaffordable.

In order to increase the credibility of the campaign, which appeals to ethos. The Campaign for College Opportunity uploaded their accomplishments in 2013, “5,356 the number of Associate Degrees for Transfer awarded in 2012-13”, “425 the number of students successfully transferring as Juniors to the CSU with an Associate Degree for Transfer in 2013”, and “our work was highlighted in 148 news articles across the state and nation” (College Opportunity). Without doubt, their work was earned people’s trust, and more importantly, they successfully helped the students. 

Work Cited

"How U.S. Graduation Rates Compare with the Rest of the World." CNN. N.p., 3 Nov. 2011. Web. 16 Apr. 2014.

"The Campaign for College Opportunity." The Campaign for College Opportunity. N.p., n.d. Web. 14 Apr. 2014.

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