Demographic Paper

Content

60 Percent

Points Available

12

Points Earned

X/12

Additional Comments:

All aspects of the assignment must be thoroughly addressed.

· Identify the targeted population.

· Gather data about the population demographics.

· Describe the general effect that changing demographics may have on the health care market.

· Why and how will changes in the demographics of this population affect health care?

· Identify two key health care-related challenges to this population, such as increases in health care costs, increases in prescription drug costs, or the need for in-home medical care.

· Describe how a chronic disease wellness program may affect the costs for this demographic.

· What do the demographics tell you about the marketing needs or services needed for this population?

· How can the individual patient, the community, and society as a whole address these challenges?

Organization/Development

20 Percent

Points Available

4

Points Earned

X/4

Additional Comments:

· The paper is 1,050 to 1,400 words in length.

· The introduction provides sufficient background on the topic and previews major points.

· The conclusion is logical, flows, and reviews the major points.

Mechanics

20 Percent

Points Available

4

Points Earned

X/4

Additional Comments:

· The paper—including the title page, reference page, tables, and any appendixes—is consistent with APA guidelines as directed by the facilitator. The paper is laid out with effective use of headings, font styles, and white space.

· Rules of grammar, usage, and punctuation are followed; spelling is correct.

Total Available

Total Earned

20