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mktg205u1researchguide_20111.pdf

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MKTG205 – Unit 1 Research Guide

Unit 1 Discussion Board To access reference books in the AIU library, click:

 LIBRARY

 Find Articles & Books

 Scroll down and click “Credo Reference (Credo)”

 Enter the Key Word – marketing and check Sort Results by RELEVANCE

 Click Search

 You will get over 1000 results in this database. These resources come from encyclopedias and dictionaries all over the world. You will select 2 entries TOTAL and read those definitions as well as the one in your text (Chapter 1).

You also have another choice for using a database—see next page. Try using one resources from each of the databases.

 You may wish to use “Oxford Reference Online (Oxford University Press)” instead of Credo

 Enter your search term – marketing—in Quick Search

 Click Go

 You will get over 200 results in the database. These resources come from encyclopedias and dictionaries all over the world. You will select 2 entries and read those definitions as well as the one in your text (Chapter 1).

After you have read the 3 definitions a few times, then you create your OWN definition. STOP looking at the definitions and think about the 3 definitions. If you are looking at the book or reference book entry and changing a few words here and there, you are NOT LEARNING anything and you are probably copying or editing. With your book closed and the definitions out of sight…that is when you start writing YOUR version.

Unit 1 Individual Project To access First Research in the AIU Library, click:

 LIBRARY

 Find Articles and Books

 Scroll down to find FirstResearch

 Conduct secondary research on the industry in which your product/service operates

 Following are the industries for each product/service, and where to find them in First Research. If you have chosen a product or service not listed and have trouble identifying the industry, contact your instructor for assistance.

Product/Service Industry 3

General Business Chocolate Bar Food and Agriculture  Candy Manufacturing

Laundry Detergent Manufacturing Soap & Detergent Manufacture

Organic Food Product Food and Agriculture  Subcategory depends on type of Food

Local Restaurant, Store or Small Business (cannot be a chain or franchise)

Food and Agriculture  Restaurants OR Retail  Subcategory depends on Type of Store OR Services  Subcategory depends on Type of Service

New “Green Product” Retail  Subcategory depends on type of Product

Traveling Dog Groomer, Car Repair, etc. Services  Subcategory depends on type of Service

Criminal Justice Bulletproof Vests Manufacturing  Medical Supplies & Devices

Security Consulting Company Services  Consulting Services

Kid Safety Training Course/ Products Public Services, Education, Recreation  Education and Training Services

Self Defense Training Public Services, Education, Recreation  Education and Training Services

Information Systems New Educational Video Game Technology & Communications  Entertainment & Games Software

External Hard Drive Technology & Communications  Computer Manufacture  Personal Computing Manufacture

Local Computer Repair Business Retail  Computer & Software Stores

A new Application for GPS Technology Technology & Communications  Search, Detection, and Navigation Equipment Manufacture

Human Resources Team-Building Adventure Course Public Services, Education, Recreation  Education and Training Services

Company Providing HR Training Public Services, Education, Recreation  Education and Training Services

Ethics Training & Courses Public Services, Education, Recreation  Education and Training Services

Biometric Time & Attendance System Technology & Communications  Biotechnology Sector

Visual Communications Website Design Service Technology & Communications  Graphic Design Services

Photography/Video Studio Services  Photo Studios and Commercial Photography

Small PR or Ad Agency Services  Advertising & Marketing

Digital Camera/Software Training Public Services, Education, Recreation  Education and Training Services

Healthcare Administration Oatmeal (or other food product) to reduce cholesterol

Food and Agriculture  Breakfast Cereal Manufacturing

Herbal Products or Nutritional Supplements

Retail  Health Supplement Stores Manufacturing  Personal Care Products Manufacturing

Small Nursing Home Healthcare  Nursing Homes & Assisted Living

Home Healthcare Service Healthcare  Home Healthcare Services

If you wish to work with a Product/Service NOT on this list, please get permission from your instructor. No need to wait for Live Sessions or Office Hours, send an email with the specifics of the product/service. If you do not

receive permission in advance, you may not receive credit for the assignment.

Background on Course Research Requirements In the business world it is important to use research to strengthen points that you make in presentations and projects. Some assignments will specify particular resources that must be used for the assignment. Marketers must learn to be great researchers using a variety of sources. As a college student, you must steer away from inferior websites with anonymous writers, articles found on consultant websites, materials on sites like QuickMBA.com, MarketingProfs.com, etc. Think of classes this way...you decided to work toward a college degree, why would you rely on what you ALREADY knew before you started the program...shouldn't you ADD to your knowledge base by going out & researching?

You are not permitted to use Wikipedia or any open source website in this course. The goal is for you to acquire new research skills in this class. Almost everyone is adept at an internet search, but most of you are not yet comfortable using the AIU library. This month, you will have the opportunity to discover what a great resource you may have been missing.