marketing plan

1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.

2.  Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors

3. Apply known methods to improve ethical decisions in a marketing organization

4. Compare and contrast the fundamental methods of gathering data.

5. Define what a market is for an organization

6. Explain why firms select and use different general targeting strategies

7. Develop a segment profile using the major segmentation variables when constructing a marketing plan

8. Evaluate market segments for a firm

9. Explain the benefits, dangers and methods, for positioning of a product, service or idea

10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan

11. Compare and contrast the major characteristics of business customers and consumers

12. Develop a marketing mix plan using the business buying decision process and the factors that affect it.

13. To use the product adoption process and product differentiation in developing a marketing plan

14. Describe the characteristics of services and how they influence the service marketing mix.

15. Explain how to deliver exceptional service quality to produce service sales revenue

16. Explain the value of brands to buyer and seller

17. Select or create a brand name that can both meet the requirements of sellers and buyers and can be protected.

18. Use the factors that influence marketing channel and wholesaler selection to wisely select a channel

19. Explain why and how retailers and wholesalers by type survive

20. Use the basic steps in the personal selling process to develop and deliver a sales presentation

21. Describe the role of personal selling in the promotional mix and how it differs across the consumers and business customers.

22. Explain how non-price competition and price competition will impact the marketing plan differently.

23. Describe the key factors that may influence pricing decisions.

24. Develop a plan for analyzing competitors’ prices

25. Employ methods to identify the target market’s evaluation of price