Part 3. Management and Operations (2 pages single-spaced, include subheadings) - NEED AN A+ !

Part I

A. My business to establish real estate is a business that involves itself with buying and selling of property; such as land and the buildings on the land. The buying and selling also covers all the natural resources like: minerals, water catchments, and any permanent property on the land. This business also includes renting land, buildings or housing.

B. Our mission is to make the buying and selling of property as cost effective as possible to all clients while maintaining high level of services, with providing accurate and updated information. We will achieve this by offering real estate advice to our clients, continually exploring new ideas, as well as current technology in this field to make the process of selling and buying of property faster, cost efficient, and easy. We are very much dedicated to giving quality to all of our clientele. One of our main goals is to be a home provider to all. We do understand well that our customers do weigh the standard of our service, and therefore we must earn their loyalty. We do all we can to develop our employees professionally as well as personally. With supported team employees, our business will prosper and rise to higher levels. We work on the principle that by encouraging personal and professional development, our esteemed employees will want to gain more from the company and hence they will work harder. To our clients and partners our aim is to maximize our property value. We are very flexible to individual investors, the available markets, and residents through our leadership; we are committed to our service. Our vision is to be the best firm that prepares clients to willingly and successfully sell and buy real estate properties in the current and future real estate market.

C. Keeping time and walking the seller and the buyer though the process of selling, our agent are very keen and they make sure they have the basic knowledge and the required documents in the transaction. This ensures that whenever a transaction starts it cannot be terminated before its completion; they are very keen on details that can bring troubles. They ensure that the parties involved both play their roles; the buyer has the money and they are really interested in buying, the seller has original title deed and any other relevant document.

Proper record keeping real estate agents are the best, they are licensed and they have a mandate of keeping full files on all the transactions conducted over a long period of time. The files are arranged systematically in such a way they can easily be retrieved when needed. They make sure that all the parties involved have copies of the transaction documents. In case of misplacement of these documents you can count on them. The agents also can answer any questions you may have about the property.

Conducive negotiations environment, mostly there might be a disagreement between the seller and the buyer because of some condition of the house. A real estate agent acts as an intermediary and does the negations. The agents have experience on how to handle and overcome such issues as those of poor conditions in the houses. They convince the buyer and promise to repair the house or make the price subsidized.

Dealing with paperwork, the whole process involves a lot of papers and it can be costly because it must be as formal as and clear as possible. If you do it by yourself it means you need to have a dedicated are to keep the documents that were involved in the whole process. These documents include what was included in the agreement and what was not part of the agreement. Paper work can be tiresome and tedious.

It is difficult to find a seller or buyer for your property but our agents can, because they are specialists. The agent gets the information about the available house and they pass the information to a buyer.

Requesting repair of a property: the property in question might not be in good conditions]. The agent relieves the buyer the burden of asking for repair. Our real estate agent is able to mark out trouble that you may not see, as well as recommend a good home inspector who will provide a detailed report on problems with the house. This problem might be serious but you as a person might not be able to identify them. The agent will know what is reasonable to request and what's excessive on the seller.

D. Pricing a property, we have experienced real estate agents can set a price on a property the moment they view it. They are able to tell when a house is sold more expensive than required or when it is underpriced. Our agents can provide all the information on local property sales that you want to see and also bring assets to the deal that come from years of watching waves of transactions in the neighborhood.

Getting information about the customer: For best results, a seller will want to know the background information of the buyer; a seller’s agent can usually be even more valuable. Most agents are familiar with their local area and can direct you accordingly to the best for safety.

Education and training, hence no loss of customer resources; our agents have the proper knowledge of the specific real estate laws and procedures in the area that they are working in. Our estate agents are members of the National Association of Realtors (NAR); members of the group agree to abide by a code of ethics. One of the codes states that all realtors deal with all parties of a transaction honestly; under the code, the realtor is obligated to put the clients' interests ahead of his own. They are also required to make full disclosure about the problems with a property and be truthful in advertising. This makes them to be fear to both the buyer and the seller.

E. Our business will be an online as well as on ground business. We want to reach many customers and that can only be done through online marketing. We will also make it easy for our customer to buy and sell online through our website.

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About the business

“Properties Asap” is an exciting new company that meets the insatiate need of acquiring properties like land and buildings in different locations worldwide. As discussed before, the business will be a combination of both online and brick and motor headquartered at USA, New York. Given the competitiveness in this industry in USA, the company will exploit various weaknesses of the existing competitors in the industry to win a good proportion of the regions market. On the global consideration, facilitating real estate business appears to be one best profitable option available. Malloy & Smith (2010) observes that there is an alarming increase in population which has contributed to the growing demand of properties mostly of capital nature like land and buildings. There are several companies which have ventured in this business and therefore, this business can be considered highly competitive. Most if the competitors are giant investors and for this company to give them a run for their money, it will need to build a reputation founded on providing practical solutions and appropriate expectations. Some of these competitors are The Madison Real Estate Group located in Los Angeles, Realtor Real Estate at Westlake Village and County South Cane Bay Realty headquartered at South Pointe Blvd , Summerville just to mention a few (Thomsett & Thomsett (1998). Operating in such environment, “Properties Asap” can only survive in the industry by considering other factors as strengths other than financial base like ensuring there is effective promotion, cheaper prices, diversified products, professional support, and quality products

Market Growth

The market growth in the foreseeable future is subject to the economic conditions which will affect how easy or difficult for “Properties Asap” will be successful at any time. These economic factors will specifically affect the cost of putting up the business. The economic condition affects the employment of the residents. In unfavorable economic condition, the level of employment will be low. This means a high level of unemployment will be experienced and the household income will evidently be low. Therefore, the residents will be forced to spend only in basic and this means there will be no market for expensive properties like land. The country’s population has embraced technology in almost all spheres of life. Computer knowledge and skills have become common. Many people have internet knowledge and frequently use it for placing orders, searching for solutions to everyday life challenges, and social networking. “Properties Asap” hopes to tap internet awareness in the country to market its services and sell to customers. The most compelling trend in USA, which “Properties Asap” hopes to capitalize on greatly, is working culture. According to Malloy & Smith (2010), citizens have less time for leisure as they work longer hours. Nonetheless, the demand for recreation is still high pushing many people to acquire properties at different locations

Market Segment

With the recent growth of online shopping, consumers today want to use their time as efficiently as possible. Service organizations in this industry have been growing rapidly and achieving great success due to the ever-increasing demand for hustle-free shopping. The industry as a whole allows customers to access information about properties conveniently at the click of a button at a relatively cheaper price. Been partly web based organization, it will be affect by political factors also in a number of ways. In USA, the ministers are preparing to institute a legislation that will see the internet activity of every citizen is monitored upon demand. This infringes the privacy of the citizens and they might as well choose to ignore online shopping due to privacy reasons. This will have a direct impact on web based organizations as it is likely to lower the demand. Still on the political factors, the US government intends to come up with a cyber-information sharing partnership with web based organization. This partnership will play a significant role in reducing cyber-attacks therefore supporting the growth of web based organizations. Still on the same, the government intends to set aside some funds to help the web based organizations which have suffered from cyber-attacks.

Competition

The organization will establish success factors which will see it through the tough competitive forces. According to, Gitman et al (2000) critical success factor is the term used to describe an element that is essential for a business to attain its mission. It is a vital factor needed to ensure the success of a business. Therefore, they represent the managerial aspects which priority to facilitate superior performance. To begin with, it is significant to note that that most of the success factors are dependent on each other and it is practically impossible to find a business where most of these factors are not integrative. For example, to meet the dynamic customer needs, this business will require being creative and innovative to come up with attractive and effectual service plan to serve more customers. To achieve this, the business requires a committed workforce to facilitate the mission and commitment at a fair price. All these factors integrated, the business will be in a position to attain financial performance.

Critical success factors

· Skilled Consultants-This new company must have experienced bench to offer consultancy services to its customers.

· Broad Portfolio-It should have a broad portfolio of products and services

· Dedicated practices- it should have practices committed to providing customers with best services. It will be a waste of time, energy and resources for Solar Energy World to compete in Vancouver market without a dedicated spirit.

· Actively marketing its sustainability track record- this is to win the trust of the customers hence earning the company competitive advantage over its competitors.

To achieve financial performance, this business needs not only a fair profit but good enough profit, relative to its initial outlay. Gitman et al (2000) claim that one of the most important factors concerning financial performance is the timing of cash flows. Proper timing of the cash flows means that the revenue is collected at an appropriate time to meet the financial obligations of the business. Poor timing can put an otherwise performing business in an extremely precarious situation (Gitman et al, 2000). Secondly, the business should meet and exceed the needs of its customers. A successful business is not the one that waits its customers to complain so that it realizes the changes in their needs. This situation describes a reactive business and such a situation exposes the business to the risk of losing its customers. Therefore, “Properties Asap” must be sensitive to its customers need and also anticipate dynamism in those needs. Thirdly, “Properties Asap” must provide value to their customers. This implies that it must persistently struggle to improve the quality of its services and do so at a fair cost.

“Properties Asap” will be engaged in making choices of target markets through market segmentation and market analysis as well as analyzing scientifically the consumer behavior. By adopting various concepts the company will choose a good marketing strategy that ensures successful marketing management which shapes the market offerings, create a long-term growth and deliver a communication value. Online sales will be boosted by advertising and telemarketing. In addition to that, “Properties Asap” will also use personal selling which employs the personal efforts of a salesperson to find and develop good business relationship with a particular customer. The method aims at getting to know the customer well, evaluate their needs, tastes and preferences and then customize the sales process so as to accommodate the specific needs of the customer identified. The face-to-face interaction with the customer helps to build trust, which is essential to boost sales (McDonald & Keegan). The “Properties Asap” sales force should be trained to acquire the skills needed to sharpen their interaction skills to boost sales. These skills aimed at promoting sales through their face-to -face interaction and also through other electronic media promotional mix.