Business/See Attatched

Locating and Using Demographic Data

** My business is a REAL ESTATE Business **

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Part 2 of your feasibility study will require you to describe your customer base. This process requires careful research to identify the types and concentration of customers you will need to start and grow your business.

Please go to Skill Module 11.2 on page 367. (SEE BELOW) Following the directions in Skill Module 11.2 and using the site: www.zipwho.com ,  

Please enter the state and city where your proposed business will be located and share at least three pieces of information describing your customer base such as education level, ethnicity, age, etc. 

Discuss how this information will assist you in completing Part 2 of your feasibility study. 

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