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Unit II Case Study

Select ONE (1) of the two following options for this assignment:

Option 1

: Industry Analysis

In this Case Study, you will research an airline company and give a brief overview of the company, identify the industry it is a part of, and complete a Five Forces Industry Analysis.

Research the airline company and be sure to include company information as well as industry information.

Write a two page (500 word) paper to include the following:

A brief company background of the company

Identification of the industry the company is a part of and give a brief overview of that industry

Complete a Five Forces Industry Analysis of the industry identified to include:

oA one or two sentence explanation of each force

oIndication if the force is high or low for the industry

oA brief justification of why you believe the force to be high or low

CSU requires that students use the APA style for papers and projects. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed.

Option 2: Strategy

In this Case Study, you will research an airline company and determine its business strategy. Be sure to include research on their business strategy.

Write a one page (250 words) paper to include the following:

A brief explanation of Porter's generic strategies

Identification of the strategy

US Airways uses

Examples and justification to support the strategy chosen

CSU requires that students use the APA style for papers and projects. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed.

Unit II Web Assignment

In this web research assignment, you will compare business process methodologies.

Be sure to understand the business process methodology used in this lesson.

Using the Internet, briefly research business process

Methodologies and locate an alternative business process

Methodology from the one presented in the lesson.

Write a one page (250 words) paper that includes the following:

Define a business process and give an example.

Compare the book's methodology to the methodology you found in your research.

Include a sentence or two on what you think about these methodologies.

Be sure to reference the researched methodology.

Provide a brief explanation of the relationship between business processes and information systems.

CSU requires that students use the APA style for papers and projects.