Global Expansion Project part 2
Beverage Kings, Inc.
Student
College
S
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INTRODUCTION
Beverage Kings is a fast growing company.
Ten million customers so far.
Has sold products in the US and UK.
They are considering expanding to France.
Beverage Kings has grown at a fast rate due to the in reliable markets. This leads to increased profits in the long run. Due to the fast growth, the company is looking to take on a new venture in France.
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PRODUCTS
High quality beverages.
Produces and markets:
Soft Drinks
Coffees
Teas
For a company to achieve its best, it must offer very high quality products which satisfy the needs of their customers. Beverage Kings is very careful in that they offers high quality goods. The beverages sold include soft drinks, coffee, and tea all made with natural ingredients.
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BENEFITS
The company offers very high quality products.
Beverage Kings offers worldwide shipping to customers.
Weekly offers and promotions to retailers.
The company has very many benefits that make attract customers. The company also offers door to door services for the customers. The company also offers promotions every week to its retailers that may pass over to consumers. The promotions include lower prices on popular drinks and discounts by quantity.
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LIMITATIONS
Does not offer any services on credit.
Select amount of products.
Releases 1-2 new drinks per year.
These limitations are to protect Beverage Kings from retailers refusing to pay for goods on credit. Beverage Kings values high quality and makes sure every drink lives up to their expectations, but this leads to having fewer products overall. They focus on one new beverage at a time until it is ready to release.
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ENVIROMENTAL ANALYSIS
France is the best country to invest in.
France has a very high population.
There is economic stability in the country.
The means of transport in France are good.
France is the best option for investment by Beverage Kings. This is because the country has very favorable conditions for trading. These include a high volume of customers and a very good economy. France is also beneficial in that it upkeeps road conditions and transportation regularly, so goods will always make it to their retailers on time.
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CONCLUSION
The company expects increased profits after investing.
France should be a great venture.
The main goal for expansion of the company is to make profits. If this does not happen, it would be advisable to withdraw to prevent losses. It is hence very important for the management of Beverage Kings to ensure that they make the right decisions from the start. Any decisions made by the company should be analyzed to ensure that they are reliable. This should lead to its success in France.
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