English: Report Plan Part 2

Report Plan

1. Kentucky Shoe Dealers is a medium sized company in the heart of Kentucky. It deals in shoe making. The company was established two years ago and although the shoe making industry is a lucrative one, this firm has not been to realize good profits. The two years they have been in business have been characterized by low sales and high costs. Marketing their products has been a daunting challenge too. This company will be the recipient of my report.

2. The topic of the report will be; “How to Increase Sales by Adopting Sound and Cost Effective Marketing Strategies.” The principle objective of any business organization is making profits. To attain this, the organization has to develop a robust approach that will ensure its revenues outstrips costs. One of the ways to achieve this is adopting an effective marketing approach for the firm’s products. Cutting on costs is also another sure way of ensuring a firm makes profit. This topic will thus be focused on developing a sound marketing strategy for this firm and also ways through which it will cut down its costs.

3. The purpose of the report is aiding Kentucky Shoe Dealers realize better and efficient marketing strategies. It will chiefly focus on developing sound marketing plans that if adopted, Kentucky Shoe Dealers will be able attain higher sales. Of importance too is that the adopting cost effective methods of doing business will suppress the firm’s costs and hence increase its profitability.

4. Potential resources needed for support: The internet will be chief resource for my report. Internet research will acquaint me with relevant information and data from other firms in the shoe making industry; information on sales, revenues and costs of other big shoe business firms. This data is readily available in their websites. Various text books on sales and marketing will also be an important resource.

5. Methods to be used for data collection: Primarily, a library based method of research will be the method of data collection I will adopt. The necessary data for this report is readily available in the internet and library books.

6. Criteria for evaluating the information collected: In making my recommendations, I will consider first and foremost the target market for Kentucky Shoe Dealers. By knowing the target market, one can easily form a good pricing model of the products, how to make the product more appealing to that target market, the best marketing approach to reach that target market. In addition, I will take into consideration the general costs incurred by firms in the shoe making industry.