Business Marketing homework.

Consumer Behavior Audit

· Write a CONSUMER BEHAVIOR AUDIT for a product of your choosing, examples include a:

· new brand of cereal for General Mills

· different running shoe for a major shoe company

· audit for a company you may be working for part time

P.S. I would like a topic from (energy drink or shoe for sports)

· Utilize audit format from pages 731-736 in text

· Submit a 10 page written report

· Due: 5/12/2014