Unit 3 – Week 2: Interactive 2
Cadbury Milk Chocolate
Stars
II
Cadbury Yogart Snacks
Question Marks
I
Cash Cows
III
Dogs
IV
1. Is the Boston Consulting Group (BCG) matrix reliable? Why/why not? 2 pages. 2. Given this template of BCG, choose any 2 products (the below are examples only) and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant.