Case Study 1 Analysis

Case Study Rubric

 APA Grading

SUPERIOR SCORE 94 - 100

Content and Subject: Easily identifiable, clear. Meets or exceeds page or word length requirement. Structure: Apparent, understandable, and applicable.  Excellent flow and well-structured. Examples/Sources: Examples were used. Integration of external sources occurred. Analysis: Interesting and novel. Provides different Marketing Principles based perspectives; demonstrates critical thinking and critical analysis at a high level. Mechanics:  Excellent APA format. Virtually devoid of errors in grammar, syntax, punctuation, and spelling.

ACHIEVING SCORE 86 - 93

Content and Subject: Overall concrete, but may be slightly unclear. Meets or exceeds page or word length requirement. Structure: Generally clear and appropriate. Examples/Sources: Examples were used to support most points. Analysis: Evidence relates to the Marketing Principles based content. Evidence may lack some clarity.  Critical analysis and critical thinking is apparent. Mechanics: APA format above average. Good sentence structure (syntax), grammar, punctuation, and spelling, with minor errors. 

AVERAGE SCORE 78 – 85

Content and Subject: Fairly easy to read and understand, but the paper meanders from the topic or lacks cohesion/content. Meets page or word length requirement. Structure: Overall good, with minor shortfalls. Examples/Sources: Examples used to support most points. Arguments sometimes lack supporting evidence and some critical analysis. Limited external source use to support paper. Analysis: Cited references appear intermittently, with some Marketing Principles based critical thinking, but with minimal or no analysis or further discussion by the adult learner. Mechanics: APA format may contain intermittent problems. Sentence structure may have some errors relative to syntax, grammar, punctuation, and spelling. 

BELOW AVERAGE Less than 77

Content and Subject: Often unstructured and vague. Content not totally applicable to the paper's requirements. Structure: Mostly unclear and difficult to visualize. Examples/Sources: Very few examples used to support points.  Minimal, if any, citations. Analysis: External references not used or very limited with no Marketing Principles based analysis or further discussion by the adult learner that demonstrates adult learner critical thinking/analysis. Mechanics: APA format not followed. Numerous mistakes in sentences, paragraph formatting, spelling, and grammar that subtract from the content of the paper.  The writing errors suggest minimal likelihood that this paper was proofread for errors prior to submission.  Writing is not at a graduate level.