Final Project

EVENT IDEA Seafood boil on the Friday night of the MS Gulf Resort Classic golf tournament to be held on the rock lot of the Isle Casino in Biloxi.

EVENT PURPOSE

To capitalize on the revenue stream of people who are already in town for the golf tournament to raise money that will be given to Birdies for Charity.

EVENT DETAILS  The Isle will host a seafood boil on the Friday night

of the MS Gulf Resort Classic golf tournament  All proceeds will go to charity.  We will sell tickets in advance and at the gate.  We will offer shrimp, crawfish, potatoes & corn.  We will have entertainment outside and a silent

auction inside.  We will have the golf pros signing autographs and

available for photos.

VIP PLAYERS 

FORECAST ACTUAL THEO # OF INVITATIONS 1,200 RESPONSE : 125 RESPONSE %: 10.42% CRITERIA/QUALIFIER 250.00 COST PER HEAD 113.74 PROFIT PER HEAD 330.66

EVENT REVENUES

REVENUES: FORECAST ACTUAL THEO A TABLE DROP 70,139

B COIN IN 673,333 C TABLE WIN 12,625 D SLOT WIN 50,500 E XTRA CREDIT 0 I GAMING TAX 7,575 0 0

TOTAL REVENUE 55,550 0 0

EVENT COSTS COSTS: FORECAST ACTUAL THEOJ ADVERTISING 700

K CAR GIVEAWAY n/a L CASH GIVEAWAY n/a

M CASUAL LABOR 728 N TRANSPORTATION n/a O COSTUMES n/a P DECORATIONS n/a Q ENTERTAINMENT 1,500 R EQUIPMENT RENTAL 0 S F&B 6,090 T GIFTS n/a U GOLF TOURNAMENTS n/a

V HOTEL ROOMS 4,000 W HOTEL SUITES n/a X OUTSIDE SPORTING EVENTS n/a 1 PRINTING/POSTAGE/PRODUCT 600 2 PROMOTION ITEMS n/a 3 RENTALS 600 4 XTRA CREDIT

ALL PROJECTED COSTS 14,218 0 0

F&B PROFORMA

REVENUES: FORECAST ACTUAL THEO A Food 28,000 C soda/ water 2,400 D beer 9,000 E mix drink 7,200 I F&B Tax 3,728 0 0

TOTAL REVENUE 42,872 0 0

COSTS: FORECAST ACTUAL THEO S F&B 13,630

ALL PROJECTED COSTS 13,630 0 0

PROFIT (LOSS) FROM EVENT (13,630) 0 0 PROFIT MARGIN (% RETURN COST)

EVENT PROFIT

FORECAST ACTUAL THEO PROFIT (LOSS) FROM EVENT 41,332 0 0 PROFIT MARGIN (% RETURN COST) 74.41%