Final Project

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• A Cochon de Lait is a Cajun pig roast that

originated in Louisiana. • Cochon de Lait literally means "pig in milk“ –

or, more commonly, is called a "suckling pig." • The pig is cooked for 6-12 hours so people

can take their time and enjoy each others’ company.

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 To profitably drive day trips from $250+ ADT

players.  These people want to gamble and we want to

give them a reason to choose Hollywood, and then get them on the casino floor.

 Accordingly, the event is designed to move players in and out quickly.

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 This event should be held on a Saturday in mid October from 3pm-6pm.

 Ideally, it should be held outside, by the pool (weather permitting).  Plan B is to hold it in the ballroom.

 Invited players and guest will:  Register when they arrive.  Enter the event.  Go through buffet and grab a drink at bar stations.  Eat/enjoy music.  Return to the casino floor for a drawing (at 8pm).

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 There will be drawings every 15 minutes throughout the event, to give out Cajun-inspired items like alligator claw back-scratchers, crawfish tables, hot sauces, etc.

 After playing, the guests will come back in the evening for a drawing on the floor at 8pm.  $10k total in prizes ($5k Slot Play and $5k cash).

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 Invitations will be sent to top 3 month active 3,500 players.  Must have $250+ ADT to qualify.  Players can bring one guest.

 Guests will be asked to RSVP to the Hollywood Call Center.  We will plan to have 595 total guests.

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# of Players x Blended ADT + Slot Play Total Revenue

297.5 x $288 +5,000 $90,680

 Based on 350 players responding, at 15% no-showing, we anticipate 297.5 will attend.

 While all players’ ADT is greater than $250, the expected blended average ADT is $288.

 The number of players x the blended ADT is $90k. This is the expected revenue.

 The majority will come from slots.

J; no advertising as event is invitational L; $10k drawing; half cash/ Slot Play M; Banquet staff (10 ees x 4 hrs) + 15% gratuity on event O; Dress is "Louisiana Casual" P; decorations to highlight theme without spending too much money Q; $2,000 for Zydeco band; stage/sound/limited lighting setup $4500; sound/lighting tech $1000 R; stage owned by Hollywood; sound/(limited) lighting equipment rental S; food cost $22 per plate * 690 (order 15% over) = $15180 and beverage $2,000 T; no gifts will be given

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V; qualified guests receive direct mail coupons, which can be used for event. W; N/A same as above. Qualified players will be upgraded 1; 3,500 invitations x $1, inclusive of first class postage and printing. Invitation is functional, not fancy. 2; Alligator claw backscratchers to be given away randomly at event by promotions team. $3.50 each x 100. 4; Will be given away at drawing after event in conjunction with cash. Total expenses: $44,862

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Revenue $90,680

Expenses $44,862

Profit $45,818

Profit Margin 50.53%

 Revenue – Expense = Profit  Profit / Revenue = Profit Margin  Based on Hollywood’s

profitability requirements, this event – according to the model – should be successful from a financial perspective.

• This event will be successful because the Louisiana theme will connect with Hollywood’s players, as a large percentage of them are from Louisiana.

• A qualified group of guests typically leads to high revenue.

• As demonstrated, the Cochon de Lait has low expenses with an acceptable profit.

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Questions?

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