Part 4

Blog#4 Instructions

Content

Top of Form

Bottom of Form

Your Client - Property, Corporation and Target Market

For this blog, you will pick one of the key properties in your gaming jurisdiction and research on the following:

1. Name of the property, the corporation, and URL links (5pts)

2. Detailed description of the property (casino floor, resort amenities, etc.) (10)

3. Detailed description of the corporation - executive team, affiliations, properties, economic status (e.g. Fortune 500), notable accomplishments (e.g.Go Green initiative), organizational culture, and more.(10)

4. Detailed description of players club program (10)

5. Research the property's promotional activities and offerings to determine target markets of players club program and explain the basis of your analysis. (15)