Kudler Fine Foods Marketing Research

About Virtual Organizations

The organizations that will succeed in the twenty-first century are those that can quickly and creatively solve problems - problems within the company, problems within the market, and the problems of its customers. The Virtual Organizations are a unique and innovative set of learning tools specifically designed to teach and assess problem solving skills while also giving the student the ability to create unique and innovative solutions.

The Virtual Organizations bring theory to life by allowing the student to take the theories learned in class and apply them in realistic settings with realistic data to solve real-world problems. Students accessing the Virtual Organizations have access to the Internet and intranet sites of virtual businesses, schools, hospitals, and cities. In most organizations, access to sensitive information would be restricted, but users of the Virtual Organizations have complete access to all information including employee files, contracts, financial information, and confidential memos. This gives the student a level of access that they probably would not experience in their real companies and gives them the information they need to practice the new skills they are learning in their courses.

We have traveled the world to bring you an extensive collection of domestic and imported wines and spirits.

Whether you want to mix the quintessential martini or find the perfect wine to serve at your next dinner party, Kudler's is the place to shop. You will find that our stores carry a wide variety of spirits and at prices that will meet any budget.

While we are proud of our wide selection, we certainly don’t want our customers to be intimidated, so each of our stores has a Wine Steward who will be more than happy to assist you in making your selection. We also hold monthly wine appreciation classes so you can learn the nuances of our wines.

BAKERY

Each of our stores has its own modern European Style Bakery.

In the wee hours of the morning, our bakers begin mixing their dough and creating fresh breads and pastries including fruit tarts, table loaves, flat bread and the flakiest croissants in Southern California.

Our breads and pastries are made from old world recipes and the finest ingredients – Irish butter, organic eggs and unbleached flour.

Kudler's bakery products do not contain preservatives.

MEAT & SEAFOOD

Our meat and seafood are procured from certified organic producers.

The meat and seafood products are fresh and prepared in the store to your order. The butcher shop in each store carries:

· Dry, aged beef

· A variety of poultry including turkey, duck, pheasant, quail and chicken

· Lamb

· Home-made sausages – made without preservatives

· A wide variety of local seafood

· Live lobsters

PRODUCE

Our produce department offers over 350 fresh fruits, vegetables, herbs and spices.

We stock 16 different varieties of apples as well as a wide range of tropical fruits from around the world.

Experienced cooks know that the right combinations of herbs and spices will turn a good meal into a great meal. Herbs and spices are most flavorful when they are fresh, and we carry the freshest herbs and spices in the area.

Be sure to check out our Asian Specialty Produce department where we carry the produce, herbs and spices that are the staples of Asian cooking.

We know that our customers are interested in maintaining a healthy lifestyle while also trying to live within their budgets. We address these concerns by offering most of our produce in both organic and non-organic varieties.

CHEESE & DAIRY

Our stores carry a complete line of the finest Dairy products including Irish butter and organic milk.

We are known for our wide assortment of gourmet cheeses. We carry over 250 varieties of cheese from 21 countries. Our stores offer cheeses made from cow, goat and sheep's milk. We will also special order any cheese you may want that we do not carry in stock.

WINE

We have traveled the world to bring you an extensive collection of domestic and imported wines and spirits.

Whether you want to mix the quintessential martini or find the perfect wine to serve at your next dinner party, Kudler's is the place to shop. You will find that our stores carry a wide variety of spirits and at prices that will meet any budget.

While we are proud of our wide selection, we certainly don't want our customers to be intimidated, so each of our stores has a Wine Steward who will be more than happy to assist you in making your selection. We also hold monthly wine appreciation classes so you can learn the nuances of our wines.

LATEST NEWS

LA JOLLA, CA. -- Kudler Fine Foods announced plans to create a frequent shopper program for their three stores in Southern California.

Customers that participate in the program will receive news about store events, featured products and sales. In addition, they will be given exclusive offers on select merchandise and discounts on cooking and wine classes. Owner Kathy Kudler says, "We believe this will be a huge benefit to our most loyal customers. 

ABOUT KUDLER FINE FOODS

Who we are

Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. We have three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. We have the very best domestic and imported fare at every location. Visit one of our locations and browse our fine selection of:

· Bakery and Pastry Products

· Fresh Produce

· Fresh Meat & Seafood

· Condiments and Packaged Foods

· Cheese and Specialty Dairy Products

Our Mission

Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing.

We will provide this service because we "shop the world" for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights.

Our History

Our founder, Kathy Kudler, was the Vice-President of Marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. As it happened, Kathy relieved her stress through gourmet cooking and on a shopping trip for ingredients for a gourmet meal, she suddenly realized there was an opportunity for an upscale epicurean food shop in La Jolla.

Kathy developed a business plan, obtained financing and six months later, on June 18, 1998, the first Kudler Fine Foods opened.

Within nine months the store was at break-even and was profitable for the year.

In 2000, a second store was opened in Del Mar and in 2003 our third shop opened in Encinitas.

OUR LOCATIONS

Del Mar

Flower Hill Dr. and San Andres Dr. Curley Commons Suite 146 Del Mar, CA 92014 (858) 555-0182

La Jolla

Torrey Pines Rd. and Prospect Pl. Rosen Shopping Center La Jolla, CA 92037 (858) 555-0138

Encinitas

West G St. and 2nd St. Thompson Colonade Encinitas, CA 92024 (760) 555-0155

SURVEY Store hours are convenient for my shopping needs.

Very Strongly Agree HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 Very Strongly Disagree

Neutral/Average

Store atmosphere and decor are appealing.

Very Strongly Agree HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 Very Strongly Disagree

Neutral/Average

A good selection of products was present.

Very Strongly Agree HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 Very Strongly Disagree

Neutral/Average

The merchandise sold is a good value for the money.

Very Strongly Agree HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 Very Strongly Disagree

Neutral/Average

Merchandise displays are attractive.

Very Strongly Agree HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 Very Strongly Disagree

Neutral/Average

I am very satisfied with the merchandise I bought.

Very Strongly Agree HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 Very Strongly Disagree

Neutral/Average

The customer service representatives were very courteous.

Very Strongly Agree HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 Very Strongly Disagree

Neutral/Average

The customer service representative was very knowledgeable.

Very Strongly Agree HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 Very Strongly Disagree

Neutral/Average

Overall, I am very satisfied with the store.

Very Strongly Agree HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 HTMLCONTROL Forms.HTML:Option.1 Very Strongly Disagree

Neutral/Average