Marketing Project. Please Read attachments for questions.
hmp4life
marketing_project_germany.docxPrepare a 15 page COMPREHENSIVE summary of the major points of your successful marketing plan, and place it at the front of the report. Add pictures, graphs and charts etc
Make up a product, which is to be sold in GERMANY. The product will be a German based product and will be based on the country Germany.
The CIA website: www.cia.gov. is suggested to be used to attain the country information.
Things to do
Marketing Plan
Marketing Objectives
· Target Markets
· Sales Forecast years 1-5
· Profit Forecast years 1-5
· Market Penetration and Coverage
SWOT Analysis
Marketing Mix- 4Ps
1) Product
· Make up your own product to work on.
· Company background
· Start with company profile- Who/What/How then follow the guidelines
· Target Market- Who is the consumer? Makes purchasing decisions
· How to reach target market?
2) Price
· How much will you charge (cost)???
· How will that affect profits and the relation?
· Cost of Production, Promotion and distribution
3) Promotion Mix
· Advertising
· Sales
· Personal selling (which is the most expensive)
· Promotions eg coupons, premiums
· PR
· Direct sales
· Costs
4) Place of Distribution
· Develop your own distribution based on someone else’s
· Different channels of distribution
