Identify an emerging technology and analyze how it can be introduced within a company.
Outline example:
1. Technology overview
2. What makes this an emerging technology
3. Customer and Market Definition – Porter Model
a. Describe the target customer and market
b. What are the potential benefits to the customer, what business problem does it
solve or what business opportunity does it present?
c. Assess the current and future markets
4. How would you introduce this into a company? What would you do to “sell” it to
Management?
5. Your conclusion – will this technology succeed and why?
8 - 10 Pages – You will present a summary of the paper in class.
Standard citations should be included for your reference material