Unit 5 Individual Project>\:organisational expansion

Running head: ORGANISATIONAL EXPANSION

ORGANISATIONAL EXPANSION

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Unit 5 Individual Project

A major producer of plastics in the United States is about to expand its business. As part of this expansion, it will begin to sell its products in Europe and Asia. In addition, it plans to open a plant in Asia. Jerry, the President and CEO, is concerned; he has heard many stories of companies that have tried to expand globally but operations either failed miserably or did not live up to expectations due to the cultural differences between workers and customers in each country.

Jerry has asked your group to research problems other companies have had with this issue and develop ways in which the errors and missteps those companies made can be avoided by his company.

As a group you should select a multinational corporation or international nonprofit agency that has encountered these problems (this can be a previous or current employer of yours). Using the Internet and the library, each individual in the group will research the organization to discover any cultural barriers that organization encountered and what its managers did to try to overcome those barriers.

Please note that this assignment has both a group component and an individual assignment.

Group Component:

· As a group generate and evaluate reasons why people may not appreciate the cultural point of view of others. Each individual in the group should at least 5 resources or materials (citations) (three of the five citations may come from the textbook)

· As a group discuss how appreciating cultural diversity affects peoples' ability to communicate effectively in the context of a multinational corporation or an international nonprofit agency. Feel free to add your own experiences as well as quoting others. Please share the resources, materials and citations that you find and collect on the small group discussion board.

Steps to be taken to ensure the success of the company.

Domestic competition

The company needs to put first competition from other companies producing the same goods and commodities. For the company to expand, this is the factor to put more emphasize on. Proper enhancing of competition has proven viable in evolving the business of an organization. Importation of a firm’s services and products makes it possible for an organization to overcome domestic competition. (Wickham, 2005). 

Profit and sales increment.

An organizational success or failure lies on its sales and the amount of profit it makes from these sales. The way a product is received by consumers helps an organization on how to improve or in the production of other products and services. It is through this reflection that gives an organization the way forward for its expansion. (Lynch, 2003). 

Global market share.

Global market share enables an organization to expand successfully. This policy is important for an organization to build on its market share. Implementation of this policy results into development of new and innovative ideas and products. It is this step that determines the quality of a product and the improvements to be done on the product.

Extending of the sales capacity of products whose sales are high.

This entails importing and exporting more to better on the overall performance of the organization. This policy plays a major role in realizing an outcome whose stability is the greatest and the industrial growth for the expansion of the organization. This policy revived the organizations sell of its products by creation of export planning, its regional selling of its products and getting potential buyers of its products.

Enhancing potential for corporation

This policy provides organizations with recourses that are potential with the identification of what the customers need. This policy helped in the creation of services and products that attracted customers. It also gave the products and services a unique value. This enabled the company to expand successfully. Marketing resources and advertisements were part of this policy that saw the company expand.

References

Lynch, R. (2003). Corporate strategy. London: Pearson Higher Education.

Wickham, P. A. (2005). Strategic entrepreneurship. Harlow: Financial Times Prentice Hall.

http://ezinearticles.com/?Expansion-or-Growth-in-Business-Organisations&id=5099762

http://www.chiefoutsiders.com/strategic-services/business-growth-strategy/