English Report about supply chain managment in food processing
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article_4.docENGLISH 214 SOURCE EVALUATION #
NAME: CLASS ID: _______________________
REPORT TITLE: Supply chain efficiency starts at the top.
1. THE SOURCE
How long is your source? 4 pages
How did you find the source? I typed in “articles on supply chain management in food processing” in Google search engine. This article was the eighth one in the list.
Write a complete APA reference for your source:
Wayne, L. (September, 2010). Supply chain efficiency starts at the top.
Retrieved from http://www.foodengineeringmag.com/articles/supply-chain-efficiency-starts-at-the-top
2. SUMMARY OF THE SOURCE
This article talks about how forecasting the market demand in the food industry is a challenge. Most food companies base their planning on purchase and demand based on the previous year’s sales. Despite this being a good starting point, demand can also be influenced by other factors like introduction of other products, weather, promotions, key customers etc. According to the article, market intelligence to improve forecast and drive the planning accuracy can be provided by the key account managers. Demands that are seasonal in nature usually create additional challenges in the forecasting of the demand of the market. The article also talks about the automation of the many processing steps in the food industry which require operator intervention.
3. EVALUATION:
This article is relevant to my report in that it discusses in details the challenges of forecasting market demand in the food industry. It is for this reason that I chose the article. It contains information about the other factors that can influence the market demand of the food industry. This information fits well with my report’s background segment. The article’s level can be well understood by an average person. The article has information that can be related to today’s market demands in the food industry. The author, Wayne Labs has more than 20 years of experience in editorial matters and he is very knowledgeable about this subject.
