Margeting Plan

Challenge

Brief description of product or service including strategic goals, sales and figures.

Situation Analysis

Company: Focus, goals, strengths, weaknesses, market share.

Customers: Number, type, motivation, decision processes.

Competition: Market position, strengths, weaknesses, market share.

Collaborators: Joint ventures, subsidiaries, distributors.

SWOT

Strengths/weaknesses, opportunities/threats.

Market Segments/Marketing Strategy

Description of each product line, percentage of total of sales, customer wants, competitive positioning. The 4 P’s….

Product: Name, quality, size, packaging and warranty.

Price: Strategy for volume.

Place: Distribution channels.

Promotion: Advertising

Long and Short Term Financial Projections

Include financial plans and results and time line.

Conclusion

Summary of plan

References