2 pages report

You are responsible for all content listed below to complete assignments and quizzes. Review syllabus for specific topics addressed in each module relating to this content.

· Chapter 14 Customer Satisfaction, Loyalty, and Empowerment

· Measuring Marketing: 110+ Key Metrics Every Marketer Needs http://site.ebrary.com.ezproxy.snhu.edu/lib/snhu/docDetail.action?docID=10629615

Current Events Examples (You may not use these for your reports)

· BlackBerry YouTube Page | http://www.youtube.com/user/BlackBerry

· BlackBerry buys minority stake in healthcare IT firm (15APRIL2014 via Reuters) | http://www.reuters.com/article/2014/04/15/us-nanthealth-blackberry-idUSBREA3E0SE20140415

· BlackBerry's turnaround strategy | http://money.cnn.com/video/technology/2014/02/26/t-blackberry-ceo-chen-mwc.cnnmoney/

· BlackBerry's Chen: We Don't Plan to Unload Handset Business | http://www.foxbusiness.com/industries/2014/04/10/blackberry-chen-plan-to-make-money-on-handsets/

Your final report is a reflection on your entire Marketing Current Events Reports and should specifically address these two (2) questions. Bold each question and supply your response under each.

1. How did this assignment help you understand your selected terms and concepts more completely? Provide examples from your completed current events reports to support your response.

2. What would you suggest to improve this assignment for the future?

3. Include appropriate in-text ad full citations to support your repsone.