2 pages proposal

The resources provided here meant to be used effectively to complete your:

1. Individual New Offering Proposal

2. Team Marketing Plan and Presentation

These resources include:

· Company Report | BlackBerry Limited (formerly Research In Motion Limited)

· Case Study | BlackBerry Limited: Does it have a future in the consumer market?

· BlackBerry YouTube Page | http://www.youtube.com/user/BlackBerry

· BlackBerry buys minority stake in healthcare IT firm (15APRIL2014 via Reuters) | http://www.reuters.com/article/2014/04/15/us-nanthealth-blackberry-idUSBREA3E0SE20140415

· BlackBerry's turnaround strategy | http://money.cnn.com/video/technology/2014/02/26/t-blackberry-ceo-chen-mwc.cnnmoney/

· BlackBerry's Chen: We Don't Plan to Unload Handset Business | http://www.foxbusiness.com/industries/2014/04/10/blackberry-chen-plan-to-make-money-on-handsets/

· Mintel Report | Mobile Phones - US - February 2014 (Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. You must create a Personal Profile before first using Mintel Reports. You must use your SNHU e-mail address in creating your Personal Profile.

· SRDS Media Solutions (Contains SRDS' Local Audience Analyst which provides demographic and psychographic information for large urban areas and all 50 U.S. states at the county level).