edit on my origin essay

- POST #8- Academic paper # 2 on 'The Impact of the Frontier' or 'Advertising'. Connet advertising and abundance

Advertising Influence Abundance

Advertising help Americans have more opportunity to choose to products, and also makes them keep buying more products. Not all of the products are good for people, when consumer buy the products that they should know the benefit of the products, and understand the value and use. Such as, a beautiful pant will showing a good stature on consumer. Advertising is a way to help consumer to understand the products early and quickly. Then, consumer can compare two or more products, and buy the best one, so advertising give Americans more opportunity choose products to improve themself and their lives, also make Americans be abundant because abundance is not only money or rich, but also is material comforts.

For actually, most Americans want to increase their personal wealth and material comforts, then produce much product. Producer should understand what Americans like, what kinds of product that can improve their lives. In her book“American Ways”, Maryanne Kearny Datesman, quotes“Max Lerner, American consumers are particularly fond of three major value: comfort, cleanliness, and novelty”(104). First, Americans think comfort is more important than the surface of a product. Such as two pants, first one is beautiful but not comfortable, the other one is not beautiful but very comfortable. Many Americans may choose the second one, they don’t care about the surface of the bed, but if the bed makes them comfortable, then the bed is best one, because Americans think the surface must change for a long time, and comfort never change. Also Americans’ love comfort not only in the home, but also in travel, cars, and clothes. So advertisement will give consumer more opportunity to choose the products that improve their lives.

Second,Cleanliness is also highly valued by Americans. When teenage go to school, adult go to work, they are walking on road and breathing, the quantity of cars and building are still increasing accompanied by population increasing, that gives people benefits, but also have disadvantage. For example, building and car will improve people lives, help people living and driving, but also the cars and building will influence people life. The cars will emission pollution, and building will hold the air circulating.Datesman said “ The saying “Cleanliness is next to godliness” reflects the belief of most Americans that it is important to keep not only their bodies, but also their clothes, their house, their car, and even their pets clean and smelling good”(105). When people have more and more money, they should have to do things what they want to do,such as buy some goods to improve their lives or improve themselves. Keeping bodies clean is satisfy by people, who require more and more. People like to enjoy life and trust cleanliness is important for them. when consumer see the advertising show some products are cleanliness, the product will have more opportunity to buy by consumer. So if the advertising show more products are cleanliness, it is not only to show or sell products, but also it can really improve people lives, make consumers know which products are good for them.

Third, novelty important value to Americans. American love having things that are new and special. Datesman said “Perhaps mass advertising has reached the point when most consumers simply ignore most of the ads, and businesses have learned that they can reach consumers better by appealing to their individual buying habits and other aspects of their lives”(104). Because Americans usually use new and interesting products, and sometimes forget the old products. That is a question for producer, so they have to know what kinds of products do people like if they wants to sell the products. Producer should inventing new products and improving old ones, make them are different with others products.

There is a question for producers, How does consumer believe that a new product is good for them and buy it? Producer would like to use advertisement to introduce their products. Some consumers can’t believe products were seen on TV, they think lots of products do not have special function like they watched on TV. When producers want to introduce the products that advertising can have a little overstate, but the function of products must be close to reality. If consumer buy a product do not have same function like they watched on TV, the same product cannot do same thing. Then, consumer never buy the product again, and it is cheat. Datesman, said “Advertising money is going to the Internet also because more and more Americans are online instead of watching TV at all”(107). Americans are using their computer, tablet, ipad, iphone, or others digital device instead of TV, so they do not have more opportunity to see advertising from television. Then, producers could design some advertising that could appear when people open website, because the advertising can directly show to people, and it is legal. However, the advertising must different with other advertisement and better, because other producers will do the same thing to introduce their products.

In conclusion, all kinds of products are come into our life, but the product should have three major value: comfort, cleanliness, and novelty, because these three majoy value that Americans are really care about. However, advertising are most important on products, if no one know the product, no one understand the function of product, even if the product is perfect, but it look like garbage, because no one use it, it has nothing can do. So only have good product and good advertising can improve our life, and let people have abundance.