Marketing Research Practices

Professor Comments

“Start Executive Summary on a separate page. Do not start it at the bottom of the Table of Contents. Also, Start the body of the paper on a separate page, do not start at bottom of Executive Summary. Remember the Executive Summary stands on its own. Have an introduction paragraph to the Research objectives. Then you can bullet them. Maybe tell reader why there is a need for research objectives and what purpose they serve. Then list bullet points. You are missing key section: Results! Please watch the phase 4 chats (7 and 8) which provide a detailed breakdown of the required sections for the Phase 4 IP. The sections can also be found in the phase 4 IP task list and in the instructor files under outline. 58/70 Data Analysis 60/70 Research Proposal 10/10 Writing, Grammar”