Real estate marketing 5 hours

Marketing Plan-Outline

1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Summary

2.1.1 Market Demographics

2.1.2 Market Needs

2.1.3 Market Trends

2.1.4 Market Growth

2.2 SWOT Analysis

2.2.1 Strengths

2.2.2 Weaknesses

2.2.3 Opportunities

2.2.4 Threats

2.3 Competition

2.4 Services

2.4.1 Service Business Analysis

2.5 Keys to Success

2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission

3.2 Marketing Objectives

3.3 Financial Objectives

3.4 Target Markets

3.5 Positioning

3.6 Strategy Pyramids

3.7 Marketing Mix

3.8 Marketing Research

4.0 Financials

4.1 Break-even Analysis

4.2 Sales Forecast

4.3 Expense Forecast

5.0 Controls

5.1 Implementation

5.2 Marketing Organization

5.3 Contingency Planning

Appendices