For ariannna Rimes

Running head: REPORT ON TOYOTA STRATEGIC POSITIONING

REPORT ON TOYOTA STRATEGIC POSITIONING

Topic: Report on Toyota Strategic Positioning

Student Name

Institution

Introduction

Toyota is a multinational automobile company, which is based in Japan. The company was started by an individual called Toyoda after whose the company was named. Since its formation, Toyota has moved from strength to strength and overtime it has managed to beat automobile giants such as General Motors and Ford. Just what is the trick behind Toyota phenomenal growth? This paper presents a report on Toyota strategic positioning and the influence it has on its success. I chose Toyota because it is a good example of how organizations can benefit from strategic planning. Much of the information for this company I got from internet, business journals, books and the Company website (‘Toyota’, 2013).

Mission statement

To move people in a better way

Vision statement

To lead the way to future mobility, enrich lives around the world with safest and most responsible ways of moving people

Goals

To achieve zero casualties from traffic accidents

Objectives

The company objectives are to be the leading automobile and machinery manufacturer around the globe.

To offer quality products

To achieve reduced business cost through application of efficient strategies such as kaizen and lean manufacturing.

The major stakeholders in the Toyota Company are the employees, customers and investors. These groups of people have varying needs which they expect satisfaction from company. For instance, customers expect quality goods, which give them value of their money; employees need good working conditions, job enrichment as well as good remunerations. Investors need to maximize their wealth. The mission, vision, goals and objective are in line with these needs since the company endeavors to offer quality for the customers, realize good working environment for employees as well as maximize organizational wealth (Liker, 2004).

References

Liker, J. K. (2004). The Toyota way: 14 management principles from the world's greatest manufacturer. New York: McGraw-Hill.

Toyota:

http://www.toyota-global.com/company/vision_philosophy/toyota_global_vision_2020.html