business management and financial management

Points: 280

Assignment 1: Developing a Public Relations Plan, Part 1

Criteria

Unacceptable

Below 60% F

Meets Minimum Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. State the name of the organization and describe its mission and purpose. Weight: 10%

Did not submit or incompletely stated the name of the organization and described its mission and purpose.

Insufficiently stated the name of the organization and described its mission and purpose.

Partially stated the name of the organization and described its mission and purpose.

Satisfactorily stated the name of the organization and described its mission and purpose.

Thoroughly stated the name of the organization and described its mission and purpose.

2. Explain in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity. Weight: 20%

Did not submit or incompletely explained in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

Insufficiently explained in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

Partially explained in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

Satisfactorily explained in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

Thoroughly explained in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

3. Create the specific goals your campaign will try to achieve and justify why you chose these goals. Weight: 20%

Did not submit or incompletely created the specific goals your campaign will try to achieve and justified why you chose these goals.

Insufficiently created the specific goals your campaign will try to achieve and justified why you chose these goals.

Partially created the specific goals your campaign will try to achieve and justified why you chose these goals.

Satisfactorily created the specific goals your campaign will try to achieve and justified why you chose these goals.

Thoroughly created the specific goals your campaign will try to achieve and justified why you chose these goals.

4. Design and explain the steps you will take to achieve your goals. Weight: 20%

Did not submit or incompletely designed and explained the steps you will take to achieve your goals.

Insufficiently designed and explained the steps you will take to achieve your goals.

Partially designed and explained the steps you will take to achieve your goals.

Satisfactorily designed and explained the steps you will take to achieve your goals.

Thoroughly designed and explained the steps you will take to achieve your goals.

5. Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign. Weight: 20%

Did not submit or incompletely composed an evaluation plan and explained how you will use it to assess the outcome of your campaign.

Insufficiently composed an evaluation plan and explained how you will use it to assess the outcome of your campaign.

Partially composed an evaluation plan and explained how you will use it to assess the outcome of your campaign.

Satisfactorily composed an evaluation plan and explained how you will use it to assess the outcome of your campaign.

Thoroughly composed an evaluation plan and explained how you will use it to assess the outcome of your campaign.

6. Clarity and writing mechanics Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present