MARKETING
bukysu
paper_rubric.rtfConsumer Behavior
Individual Paper- Grading Rubric 75 Points Total each paper
Introduction (5 Pts)
Executive Summary (5 Pts)
Content - Decision making (50 Pts)
Use of Outside Resources (5 Pts)
Summary (5 Points)
Grammar, Format, Construction (5 Pts)
5 Points
5 Points
45-50 Points
5 Points
5 Points
5 Points
Exemplary
The decision making concepts are fully and clearly described
Met all stated requirements and was directly linked in multiple references to student's decision
Exceeded stated requirements in describing decision making rationale based on listed criteria. Rationale for decision making were detailed and thorough, displaying insight and clarity.
Student utilized required resources and fully included these in decision making rationale
Summary met or exceeded requirements, displayed a clear vision and analysis of decision making
Report meets all requirements of composition and construction. All grammar, spelling and punctuation are correct.
4 Points
4 Points
35-40 Points
4 Points
4 Points
4 Points
Above Average
The decision making concepts are mostly and clearly described
decision making requirements were met and student linked feedback to decision
Met stated requirements in describing decision making rationale based on listed criteria. Rationale for decision making were complete and detailed.
Student utilized required resources and made adequate reference to such in decision making rationale
Summary presented requirements, contained thoughtful insights into decision making concept
Report meets requirements of composition and construction Minimal grammatical, spelling and/or punctuation errors.
3 Points
3 Points
30-35 Points
3 Points
3 Points
3 Points
Average
The decision making concepts are adequately described
decision making concepts were included and student made some links to foundations
Met stated requirements for describing decision making rationale based on listed criteria. Rationale for decision making were adequate.
Student included required resources and made moderate reference to them in decision making rationale
Summary addressed required questions but did not offer an in-depth analysis of decisions
Report meets basic requirements of composition and construction. Some grammatical, spelling and/or punctuation errors.
1-2 Points
1-2 Points
15-30 Points
2-1 Points
1-2 Points
1-2 Points
Below Average
The decision making concepts are not clearly described
decision making concepts were addressed but did not link results with concepts
Met stated requirements for describing decision making rationale based on listed criteria. Rationale for decision making were minimal.
Required resources were included but references in decision making rationale were weak or infrequent
Summary only addressed some of the required questions and provided no analysis
Report contains significant errors in composition or construction. Several grammatical, spelling and/or punctuation errors.
0-1 Points
0-1 Points
0-15 Points
0-1 Points
0-1 Points
0-1 Points
Un- acceptable
The decision making concepts are poorly or perfunctorily described
decision making concepts did not meet requirements or was not included
Some requirements were missing or failed to meet the minimal level of content requested. Rationale for decision making unacceptable or non-existent.
Report contains only minimal, if any, use of outside resources
Summary did not address required questions or was not included
Failed to meet stated requirements or contained more than 12 errors
Scores
