How does international business achieve its internationalisation objectives in the contemporary context?
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guidance.docx
This activity is a platform to sharpen and demonstrate your knowledge and analytical skills in international business. It is designed to help you achieve the learning outcomes 1, 2 & 3. The assignment focuses on the actors of international business and their actings in the contemporary international business context. It also provides you with opportunities to link the international theories with the practice by analysing real-world examples from the academic point of view.
Question: How does international business achieve its internationalisation objectives in the contemporary context? Process: 1. Select one multinational corporation.
3. Select and then analyse the internationalisation process of the organisation and its impacts on the international context. Please focus only ONE country in your essay (i.e. Samsung in the US) (Approximately 1,000 words) • What did the organisation do to internationalise itself? (i.e environment analysis) • What was the impact of these actions on the organisation? • What was the impact of these actions on the broader community?
· Explain factors affecting the international process of your multinational coporation
· Discuss the particular strategies that the organisation used in each country
· Must using theories
4. Experience/lessons Learned (Approximately 500 words) • What insights did you gain about international business in the contemporary context?
· • Using: “I learned..”, “ I found this/that…” or “ I understand…”
Format: Essay (You are encouraged to use headings and/or sub-headings to separate the sections/cases of your essay.)
Tips:
Always “analyze” not “description”
Minimum 6 journal articles
Reference to theories, articles and ideas from lecture notes
Harvard reference style
