Swot-Module 4

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Course Materials / Bibliography

Taylor, A., (2012).  The Hurdles at Harley-Davidson.  CNN Money – Fortune.  Retrieved from:  http://money.cnn.com/2012/10/03/autos/harley-davidson-polaris.fortune/index.html

GlobalData, (2012). Harley-Davidson, Inc. – Financial and Strategic Analysis Review.  Retrieved from: http://callisto.ggsrv.com/imgsrv/Fetch?banner=4d609cd7&digest=27b6b6d33026b58ef227e0025dda7d42&contentSet=SWOT&recordID=47405_GDAUT29887FSA

UMC Staff, (2013)  Harley-Davidson | 2012 Worldwide Sales Up 6.2%.  Ultimate Motorcycling.  Retrieved from: http://ultimatemotorcycling.com/harley-davidson-2012-worldwide-sales-up-6-2/   

TDi Media, (2010).  An analysis of Harley Davidson’s international business strategy.  TDI Media.  Retrieved from:  http://tdimedia.blogspot.com/2010/03/analysis-on-harley-davidsons.html    

 

Harley Davidson, (2012).  Harley Davidson shows continued improvement.  Retrieved from:  http://www.harley-davidson.com/en_US/Content/Pages/HD_News/Company/news.html?article=en_US/News/1483_press_release.hdnews  

GlobalData, (2012). Harley-Davidson, Inc. – Financial and Strategic Analysis Review.  Retrieved from: http://callisto.ggsrv.com/imgsrv/Fetch?banner=4d609cd7&digest=27b6b6d33026b58ef227e0025dda7d42&contentSet=SWOT&recordID=47405_GDAUT29887FSA

Marketingteacher.com (2011). SWOT Analysis. Retrieved August, 2011, from http://marketingteacher.com/lesson-store/lesson-swot.html

Be.wvu.edu (n.d.). External analysis. Retrieved August, 2011, from www.be.wvu.edu/divmim/mgmt/insch/External.ppt

12manage.com (2011). Earning sustainable supra-normal returns by superior resources. Explanation of Resource Based View (Perspective) of Barney '91. 12 Manage: The Executive Fast Track. Retrieved August, 2011, from http://www.12manage.com/methods_barney_resource_based_view_firm.html