FOR TUTOR KW ONLY

1 Image   How do brand name and corporate image help customers?  How does it help the company’s marketing?  Are those two benefits complementary?  Give an example of a strong brand image.  Respond to at least two of your classmates’ postings.    

2 Attitudes and Values   In marketing, what is the difference between attitudes and values?  Why is it an important distinction?  Give examples and respond to at least two of your classmates’ postings.