Business paper due 3 MAR 14 8 PM EASTERN TIME

Fundamentals of Macroeconomic

Corey D Harrison

BUS 475

Feb 11 2014

M. Ovase

Business Plan

1. The business which I have chosen for this assignment is a Sneaker Shoe manufacturing organizations. This will manufacture our own sneakers production. I would like to Name the organization as Senior Sneakers which will offer various models of sneakers targeted at different age groups .Our products will be sold throughout in the United states by own retail stores and retail networks (Online Stores and Super Markets). Our pricing will be placed competent and we aim to compete with Nike Inc., Senior Sneakers Unique selling proposition will be that all the products which will be offered will be having excellent quality, competitive pricing, six months conditional warranty and all products will be manufactured in adherence to the available prescribed quality standards. The Company will offer several models of shoes to its customers. I have named the company as “Senior Sneakers” since we will be covering all age groups especially middle age and later ages since we feel that sneakers are less often used by these age groups.

The mission statement of Senior Sneakers is: Providing quality shoes at affordable prices by means of comprehensive retail chain and Ensuring delight of our stakeholders and customers. We also aim to be in every American Step by being dynamic and successful.

Differentiating out products will be out main attraction, which will be done by providing our products with certificates of quality which will win our customers confidence. These certificates will also act as warranty certificates. Customers will not have to go to any other places for sneakers purchase as this will this will act as a one stop shop for all sneaker purchases as we offer causal, formal and sports sneakers.

2. Vision for Senior Sneakers – To establish Senior Sneakers to as a market leader who specializes in sneakers model shoe industry by setting up unprecedented standard in by means of Customer service, Quality and Product range.

In a Nutshell, I would like my business to a front runner in these sneakers segments by offering products of the highest quality. Design ideas which will be provided by a intellectual team of designers and our products will be backed up work exceptional cum world class customer services. The quality of my products will make my customers come again to my shops or buy my products. They will also use them and refer my products to family and friends and my products will become a style statement for my customers.

3. Guiding Values or Principles :

I will exist only if my customers exist: Customers will be my organization’s prime priority. With our service and products we will ensure that the customers will always remain satisfied. Customers will always be our KING, so we will make great efforts to provide resolution to customer concerns and enquiries.

Ethical Standards: We will adopt a uncompromising corporate governance policy which will makes us to adhere highest ethical standards in each and every aspect of our business. We will set elevated standards in all our actions .We will attain those ethical standard and stay in course of those standards.

Integrity and Nobility : Our Company will remain noble and committed in trading with our employees, customers and vendors. We assure to all our stakeholders that we will not involve ourselves in any actions which will prove to be counterproductive to stature of our Company.

Work Culture : We as a Company would like to encourage flexibility, creativity and innovation. Our company mainly depends on designs and these designs can be done by anyone who is creative. Our employees are and will be our assets which in extraordinary by all means. So we are committed to provide a healthy work environment to them using which they can have a healthy Work – Life balance. Growth and development will be encouraged by providing vertical and lateral opportunities for the employees in our Company. We would also promote and encourage versatility in our workplace. We will encourage our hiring team to hire employees from different ethnic backgrounds, societies and even different nationals which will make our company a workplace which is intercontinental.

Corporate Social Responsibility : Our Business model focuses not only on providing style statements to customers, it also focuses on making the world a better place to live . We are committed in giving back to our society by providing sponsors to less privileged sports teams, schools and colleges. We also aim to provide financial assistance to communities which are in and around our factories. We want to remain devoted and by our actions we would like to make change in people’s life and societies.

4. All my organizations actions, decisions and policies will be based on the framework which was devised by our vision, mission, and values. This framework provides us with objectives which help us to function on a day today basis. Our Vision statement provides us with a final target which we need to attain. More over our Value and mission statements provides us with a logical system which guides us in reaching our Vision. Hence we will move forward in the right direction and reach our target by following the path which has been provided by our Mission, Values and Vision Statements.

The Mission, Value and Vision Statement will be communicated to all our employees who will make them aware of all actions which needs to be done in order to make this company successful. It will also provide a macro view of want the company wants from him. This will also make an employee refrain by doing any discrepancies which can prove detrimental for the company. This will also provide a constructive and broad corporate strategy

Our company performs a different activity which needs to be aligned show that we do not deviate from our actions. The Alignment is provided by the company Mission, Values and Vision statements. The also provides us with plans which are strategic which helps us to achieve the goals of our organization.

5. For Senior sneakers customers are always our KING. Customer needs will addressed by us by providing high quality and certified products which will provide them the full value of the money which they have spent on our products. Sneakers are shoes where predominantly used for formal and athletic purposes , so the customer can be doubtful that how sneakers will be different on a causal scale . For this we will be providing products of various designs, for various purposes which will assure comfort and authenticity of any legitimate product. Therefore any customer who wants a sneaker for self , his family and friends would always chose the product with highest quality at affordable cost will chose us . We will achieve competitive advantage by means of our wide range of variety and quality.

References :

1. Pearce, J. Robinson, R. (2004). Strategic Management: Formulation, Implementation, and Control, 9 e. Retrieved on March 13th 2012 from Resource.

     

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