marketing help

1. (1)

Which of the following influences organizational culture and, thus, organizational buyer behavior?

2. (1)

Different functional areas of an organization often do all of the following EXCEPT _____.

3. (1)

For products in which stage of the product life cycle are the engineering and R&D likely to be key functions influencing the purchase decision?

4. (1)

Which of the following is an organizational purchase situation?

5. (1)

Payments, warranties, delivery dates, and so forth represent _____.

6. (1)

Given the informational role of the web in today's B2B environment, salespeople need to

7. (1)

_____ involve both organization characteristics (e.g., size, activities, and location) and characteristics of the composition of the organization (e.g., gender, age, education).

8. (1)

General Electric commits millions of dollars a year to research and development to develop new products. How would this be classified with respect to general organizational objectives and the nature of the organizational activity?

9. (1)

Which of the following is NOT an objective uncovered through research that drives the management of privately held firms?

10. (1)

Which of the following is NOT considered a user reference group in organizational buying?

11. (1)

Which of the following is a reason for the significant role of salespeople in industrial markets?

12. (1)

Which organization buyer segment doesn't want value-added service and doesn't want to pay for it?

13. (1)

Individual power and expertise have virtually no influence on organizational decisions since it is a group process involving DMUs.

14. (1)

To process information, a firm must go through the same sequential stages of exposure, attention, and interpretation as consumers.

15. (1)

Buyers with higher risk tolerance should prefer relational exchanges.

16. (1)

Which of the following is a special unit of the National Advertising Division of the Council of Better Business Bureaus that specifically reviews advertising aimed at children?

17. (1)

What is the concern regarding the limited ability of children to comprehend advertising messages?

18. (1)

If consumers call a specific number, they can access games on their cell phones. The games usually involve a branded product or an event, such as the release of a movie. This is an example of which type of marketing activity aimed at children that is considered controversial?

19. (1)

Which of the following is NOT a classification of commercialization of schools?

20. (1)

What year did the rules based on the guidelines in the Children's Online Privacy Protection Act go in to effect?

21. (1)

Which of the following has the purpose of ensuring that consumers are provided with adequate information?

22. (1)

Which law deals with nutrition labeling on products' packages?

23. (1)

A new rule that requires marketers to list the number of grams of trans fat on a product's package is an amendment of which law?

24. (1)

What is the health risk of trans fat that prompted to government to require that the number of grams of trans fat be provided in nutrition labels on packages?

25. (1)

While government and businesses want consumers to have full disclosure, which of the following might result for consumers?

26. (1)

Marketing practices are sometimes controversial.

27. (1)

The regulation of marketing activities aimed at children focuses primarily on product safety, advertising and promotions, and child pornography.

28. (1)

Research indicates that disclaimers such as "Part of a nutritious breakfast" or "Each sold separately" are fully understood even by children as young as 3 years old.

29. (1)

Gillette's advertising for the M3 Power razor which claimed that "gentle micropulses stimulate hair up and away from skin" was deemed to be literally false by the court hearing the case.

30. (1)

Corrective advertising is advertising run by the government to cause consumers to unlearn inaccurate information they acquired as a result of a firm's earlier advertising.