quiz marketing

1. (1)

Laurie saved for six months to have enough money to buy a new designer outfit to wear to a special party. She had to travel to a larger city to purchase this outfit, but it was worth it to her because it made her feel beautiful and confident. The difference between the benefits Laurie perceived from this purchase and the cost to her to acquire these benefits describes her _____.

2. (1)

Marketing strategy is formulated in terms of the marketing mix; that is, it involves determining the product, features, price, communications, distribution, and services that will provide customers with superior value. This entire set of characteristics is often referred to as the _____.

3. (1)

Which of the following is a component of a market analysis?

4. (1)

Which of the following aspects is evaluated when determining a firm's ability to meet customer needs?

5. (1)

What is the LAST step in market segmentation?

6. (1)

Which of the following is used to describe a group of consumers with similar needs sets?

7. (1)

Which of the following is used to evaluate the attractiveness of various market segments?

8. (1)

Tony's job entails making sure his company's products get to retailers so that target customers can buy them. Which element of the marketing mix is Tony involved with?

9. (1)

Which is NOT a step in the consumer's decision process?

10. (1)

_____ values prescribe a society's relationship to its economic and technological as well as its physical environment.

11. (1)

Which of the following countries tends to value individualism over collectivism?

12. (1)

Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?

13. (1)

The fact that Americans are prone to engage in physical activities and to take an action-oriented approach to problems can be explained through which self-oriented value dichotomy?

14. (1)

Which type of materialism is the acquisition of items for the sake of owning the item itself?

15. (1)

A culture's overall orientation toward time is known as its _____.

16. (1)

Jose is from Brazil and is currently enrolled in an MBA program at a U.S. university. He routinely comes to class 30-60 minutes late and does not turn in assignments by the deadline. One of his professors pulled him aside and asked him why he's always late for class and turns his work in late. Jose was surprised that his professor was bothered by this as this behavior is entirely acceptable in Brazil. In fact, it's expected. Which of the following best describes Jose's time perspective?

17. (1)

With respect to demographics, which of the following describes the society in terms of age, income, education, and occupation?

18. (1)

Global citizens are highly concentrated in the United States and the United Kingdom.

19. (1)

When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification?

20. (1)

Which of the following is NOT an other-oriented value?

21. (1)

Which of the following is an emerging American value?

22. (1)

A shift back to an emphasis on postponed gratification in America would most likely _____.

23. (1)

What percentage of American adults exercise regularly?

24. (1)

Consumers higher in individualism are more likely to _____ when faced with poor service performance.

25. (1)

Marketers have responded to Americans' increasing concern for the environment with an approach called _____.

26. (1)

Carl likes to support marketers that support causes or charities that are important to him. However, he is concerned about a marketer's motive behind cause-related marketing programs and uses good judgment on which ones to support. Carl is best described as belonging to which group of consumers?

27. (1)

Maria will go out of her way to purchase a brand or patronize a store that claims to support a charity if she purchases their brand or shops in their store. Even though she knows that marketers develop these programs to help themselves as well as the cause, she doesn't really care about that. She's just driven by the desire to help. To which group of consumers does Maria belong?

28. (1)

The behaviors considered appropriate for males and females in a given society are known as _____.

29. (1)

Consumers higher in individualism are more likely to complain, switch, or engage in negative word-of-mouth.

30. (1)

Compared to the general population, gay consumers tend to be less tech savvy.

31. (1)

A "trapped housewife" is generally married and stays at home, but she prefers to work and does not enjoy household chores.

32. (1)

Approximately what percentage of the U.S. population has a high school degree?

33. (1)

Juan is interested in knowing occupational influences on purchases of satellite radio systems. Which of the following occupations are most likely to purchase this type of product?

34. (1)

A(n) _____ is a group of persons who have experienced a common social, political, historical, and economic environment.

35. (1)

Robert and his wife, Jan, were both born in the 1950s. The last of their three children will graduate from college soon, which is leaving them with increased discretionary income and time. To which generation do Robert and Jan belong?

36. (1)

Stephanie is 17 and belongs to the high school drill team. One of her best friends is Bobby, the team manager who is openly gay. Which label is appropriate for Stephanie?

37. (1)

Carl is a physician earning $300,000 per year. Using the Coleman-Rainwater system, identify the social class to which Carl belongs

38. (1)

Which social class consists of skilled and semiskilled factory, service, and sales workers?

39. (1)

Education provides a complete explanation for consumption patterns.

40. (1)

Gerontographics is one segmentation approach to the mature market that incorporates aging processes and life events to the physical health and mental outlook of older consumers.

41. (1)

The Depression generation is composed of those individuals born before 1930.

42. (1)

Key aspects of Procter & Gamble's My Black is Beautiful campaign included ____.

43. (1)

Which of the following ethnic groups is predicted to have the youngest median age in the United States in the year 2015?

44. (1)

Toys-R-Us is examining subcultures in the United States and wants to identify the ethnic subculture that has the greatest percentage of children under the age of 18. Which ethnic group meets this criterion?

45. (1)

Jeffrey is a 35 year old African American who is positive about the future. He describes himself as Black, but feels Black slang should be avoided. To which segment of the African American market identified by Yankelovich would Jeffrey belong?

46. (1)

Carlos was born in the United States to immigrant parents. He has a higher income and education than his father, is more likely to identify himself as an American, speaks Spanish and English fluently, and is less likely to ascribe to traditional values than his parents. According to the Pew Hispanic Center, to which generation of Hispanic adults does Carlos belong?

47. (1)

Which of the following represents the largest national background of Asian Americans?

48. (1)

Most Asian Americans come from home cultures influenced by _____, which emphasizes subordination of the son to the father, the younger to the elder, and the wife to the husband.

49. (1)

Market Segment Research found three groups of Asian Americans on the basis of their demographics and attitudes that cut across nationality groups. Which of the following is one of the segments identified?

50. (1)

The generation of Asian Americans which was born in the United States to immigrant parents is sometimes referred to as _____.

51. (1)

The different religions in America prescribing differing values and behaviors are known as religious _____.

52. (1)

Eric and Elizabeth live together in the same apartment but are not married. According to the Census Bureau, which type of household do they represent?

53. (1)

Which of the following is not a reason why multigenerational families offer opportunities and challenges for marketers?

54. (1)

Hank and Carol have been married for over 20 years, and in that time they have purchased six automobiles. Hank is the one who usually does all the research and decides what they can afford, while Carol just gets involved when it's time to decide among a few alternatives, and she really only cares about the comfort and styling. Which of the following category of family decision making does this illustrate?

55. (1)

Families considering the purchase of products such as a house, furniture, or a vacation, typically use which type of family decision making?

56. (1)

Which of the following statements is true regarding the nature of family purchases and the roles played by various family members?

57. (1)

The teen Internet maven's primary role is as _____.

58. (1)

Which of the following refers to what children learn with respect to consumption?

59. (1)

Scott and his family have always purchased Honda automobiles because they feel that they are the best quality cars on the market. This attitude is an example of a(n) _____.

60. (1)

Impression management is a conflict resolution approach that misrepresents the facts in order to win.