marketing quiz help

36. (1)

Gwen lives in Dijon, France. To her, French wine is the only wine worth drinking, and she would never consider drinking wine from California. Gwen is exhibiting _____.

37. (1)

Which of the following is considered a dimension of brand personality?

38. (1)

Which emotion would be classified under the "arousal" dimension of emotion?

39. (1)

According to Maslow, all humans acquire a similar set of motives through genetic endowment and social interaction.

40. (1)

Need for stimulation is an active, external motive.

41. (1)

When considering consumers' ideal levels of performance on attributes when using a multiattribute attitude model, which attitude index is best?

42. (1)

Which component of attitude represents one's tendency to respond in a certain manner toward an object or activity?

43. (1)

Which of the following is NOT a factor accounting for inconsistencies between measures of beliefs and feelings and observations of behavior?

44. (1)

Attitude components tend to be _____.

45. (1)

For years, American automobiles did not have the level of quality that foreign, particularly Japanese, automobiles had. However, that has changed, and most automobiles built in the United States have comparable or superior quality than imports. Consumers' attitudes are slow to change, however, and marketers must use which strategy to change the cognitive component of consumers' attitudes?

46. (1)

The source of a communication represents _____.

47. (1)

In which type of ad does a person, generally a typical member of the target market, recount his or her successful use of the product, service, or idea?

48. (1)

Kellogg recently dropped Olympic swimmer Michael Phelps as a celebrity endorser. Kellogg's decision was based on ___________.

49. (1)

Advertisements or sales messages in which only one point of view is expressed are referred to as _____.

50. (1)

The elaboration likelihood model (ELM) of persuasion posits two routes to persuasion: direct route and indirect route.

51. (1)

Which of the following is a dimension of a consumer's self-concept?

52. (1)

Which type of self-concept emphasizes family, cultural, professional, and social relationships?

53. (1)

A market researcher asked Adam to place an "X" on one of the seven spaces that are placed between several sets of adjectives that best represents how he sees himself on those two opposite adjectives. This is the most common approach to measuring self-concept and is known as _____.

54. (1)

Consumers in which technology segment are young and established, knowledgeable and confident in their use of new technology, and just a notch down from Wizards in their enthusiasm for technology?

55. (1)

Which VALS segment of consumers comprises successful, sophisticated, active, take-charge people with high self-esteem and abundant resources and are driven by a mix of motivations?

56. (1)

How many PRIZM segments are there?

57. (1)

Which global lifestyle segment values duty, tradition, faith, obedience, and respect for elders?

58. (1)

Christina lives in Japan, and she and her friends value adventure, pleasure, and excitement. They are heavy users of electronic media, are fashion conscious, and like going to restaurants, bars, and clubs. To which global lifestyle segment identified by Roper Starch Worldwide do Christina and her friends belong?

59. (1)

The technology segment labeled Wizards consists of consumers driven by desire for new technology as a means for improving all aspects of life.

60. (1)

In the VALS typology, individuals are classified according to their primary motivations, which are ideals motivation, achievement motivation, or self-expression motivation.