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assignment_3_template_rubric_sp14_1.docASSIGNMENT# 3: (A3) Write a Problem-Solving Persuasive Message
Selection of Problem:
Select one of the following options for this assignment in coordination with your team members. Each team member must select a different case. The case situation will also be the basis for your persuasive oral presentation.
Note: See the case situations posted in a separate file for a complete description of each problem.
Case 1: The Feasibility of Sick Child Day Care
Case 2: A New Ventilation System for Sidelines Sports Bar & Grill
Case 3: The Feasibility of Full-Time Security Guards for Southhampton
Case 4: Making a Case for a Company Gym
Case 5: Helping Students Use Debt Responsibly
Case 6: Changing Your Company’s Collection Practices
Case 7: Implementing a Telecommuting Program
Case 8: Opposing Vending Machines in Schools
Case 9: Using a Ropes Challenge Course to Build Teamwork
You may also select a real problem or issue within your current job or community that requires a problem-solving persuasive memo. You must write and submit the case situation in advance for approval. You will receive five bonus points for constructing your own case.
Instructions:
1. Review BAC Chapter 11.
2. Select your problem and use the following information to guide your work:
· The Five Questions for Audience Analysis on pages 15-16 of BAC (See also Solving a Sample Problem on page 347 of BAC for an example of the type of information and the presentation, e.g., complete sentences, proper punctuation, grammar, etc.).
· The checklist in Figure 11.3 on page 323 of BAC.
· The Composing Process outlined on pages 118-119 of BAC.
3. Research your topic. You will need to support your position with logic, credibility, and emotional appeal. Be sure to consider the financial aspects of your case.
4. Use the Assignment 3 Template (Course Resources/Assignments) which contains the PAIBOC questions, a blank page for your memo, and the grading criteria with point values.
· Use the “Save As” function to save this document to your hard drive.
· Name the file with your last name, first initial, A3 (e.g. SmithJ A3) when you save.
5. Open your A3 Word Document from your hard drive.
· Answer the PAIBOC analysis questions. Note: be sure to use complete sentences, proper punctuation, and grammar in this section, as well as the body of your memo.
· At the conclusion of the audience analysis, move to the second page to start your memo.
6. Use the memo format provided in Figure A-9, Appendix A, pg. 643 with a font size of 12.
7. Do not exceed three pages total (one page PAIBOC analysis, one to two page memo).
Collaboration:
1. For this assignment, you may work collaboratively with your team members to give and receive feedback on your initial draft.
· E-mail your draft to each team member asking for feedback on content and proofing for writing errors and typos. To allow time for turnaround, team members should receive your draft by the date noted on the course schedule.
· Use the Microsoft Track Changes function to provide feedback on the documents sent to you.
· You should return all edits to your team members by the date noted on the course schedule.
· Remember, your participation with your team members in this collaborative writing activity will be a major factor in the Peer Evaluations due at the Oral Presentation.
Submission for Grading:
1. Compose your assignment in Microsoft Word
2. Name the file with your last name, first initial, and A3, e.g., SmithJ A3.
3. Submit your assignment as a “hard copy” paper on date shown in syllabus.
4. Papers received after the submission deadline will not be accepted and will receive a “0.”
5. Papers received without the A3 grading rubric attached will lose 20% of the grade.
Grading Criteria:
See the rubric on the following page for grading criteria.
Attach a blank copy of the rubric to your assignment. The assignment will lose 20% without a rubric attached.
Assignment 3 Template
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Completed By: |
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Project Title: |
Problem-Solving Persuasive Message |
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Case Situation: |
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PAIBOC Analysis
Note: Use complete sentences and proper punctuation / grammar. Do not exceed one page.
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P What is your purpose or your purposes? What do you want your audience to know, think, or do?
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A Who is your target audience? Describe the typical person in the group. What personal characteristics of your target audience are relevant to this message?
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I What information must you include in the message?
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B How can you build support for your position? What reasons or benefits will your target audience find convincing?
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O What objections can you expect? How can you address the objections?
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C What aspects of the context or situation might affect audience response?
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1. Purpose
Provides a clear and accurate statement of purpose
2. Audience
Identifies correct target audience; provides analysis of characterisitics that may influence message.
3. Information:
Identifies the information neccesary for the audience to make a decision.
4. Benefits:
Lists benefits from the point of view of the target audience (W.I.I.F.M.)
5. Objections
Lists the potential objections and identifies stratagies for minimizing or overcoming the objections
6. Context
Identifies contextual factors that may influence the message (e.g., financial situation, time of the year)
1. Knowledge of the Subject
Displays knowledge of the subject indicating adequate research
2. Awareness of the Reader
Uses evidence, examples, and benefits most relevant to the reader
Selects words appropriate to context and reader's knowledge
Builds goodwill by reflecting you-attitude, positive emphasis, and non-biased language
3. Organization (Problem-Solving Persuasive Message)
Subject line offers a reader benefit; avoids making the request
Opening paragraph catches the reader's attention and establishes common ground
2nd paragraph defines the problem with relevant detail
3rd paragraph explains the potential solution to the problem
4th paragraph acknowledges potential objections (cost, time, etc)
5th provides the advantages and benefits of the solution and minimizes objections
Closing paragraph asks for specific action, provides a deadline, and a reason for acting promptly
4. Format
Uses appropriate document format and inviting visual design (e.g., headings and lists)
Exhibits no misspellings, typos, or errors related to numbers, symbols, caps, hyphens, and italics
5. Punctuation
Uses basic punctuation correctly (commas, apostrophe, end punctuation)
Uses advance punctuation correctly (semicolon, colon, dash, quotation marks, etc.)
6. Sentence Structure (Clarity)
Writes grammatically complete sentences (no fragments, run-ons, commas splices, omitted words)
Exhibits correct grammar and usage (subject-verb agreement, pronoun forms, verb forms)
Uses coordination, subordination, parallelism, and modifiers to show relationships among ideas
7. Style
Avoids unnecessary words and words that contribute nothing to the meaning
Uses active voice and strong verbs throughout the document
Conveys a professional tone appropriate to audience; not dictatorial, condescending, or arrogant
MGMT 3120 Assignment Three: Grading Rubric
Type Document: Problem-SolvingPersuasive Memo with PAIBOC Analysis
PAIBOC ANALYSIS
MEMO
_1450526706.xls
Sheet1
| MGMT 3120 Assignment Three: Grading Rubric | ||
| Type Document: Problem-SolvingPersuasive Memo with PAIBOC Analysis | ||
| PAIBOC ANALYSIS | ||
| 1. Purpose | ü Provides a clear and accurate statement of purpose | |
| 2. Audience | ü Identifies correct target audience; provides analysis of characterisitics that may influence message. | |
| 3. Information: | ü Identifies the information neccesary for the audience to make a decision. | |
| 4. Benefits: | ü Lists benefits from the point of view of the target audience (W.I.I.F.M.) | |
| 5. Objections | ü Lists the potential objections and identifies stratagies for minimizing or overcoming the objections | |
| 6. Context | ü Identifies contextual factors that may influence the message (e.g., financial situation, time of the year) | |
| MEMO | ||
| 1. Knowledge of the Subject | ||
| ü Displays knowledge of the subject indicating adequate research | ||
| 2. Awareness of the Reader | ||
| ü Uses evidence, examples, and benefits most relevant to the reader | ||
| ü Selects words appropriate to context and reader's knowledge | ||
| ü Builds goodwill by reflecting you-attitude, positive emphasis, and non-biased language | ||
| 3. Organization (Problem-Solving Persuasive Message) | ||
| ü Subject line offers a reader benefit; avoids making the request | ||
| ü Opening paragraph catches the reader's attention and establishes common ground | ||
| ü 2nd paragraph defines the problem with relevant detail | ||
| ü 3rd paragraph explains the potential solution to the problem | ||
| ü 4th paragraph acknowledges potential objections (cost, time, etc) | ||
| ü 5th provides the advantages and benefits of the solution and minimizes objections | ||
| ü Closing paragraph asks for specific action, provides a deadline, and a reason for acting promptly | ||
| 4. Format | ||
| ü Uses appropriate document format and inviting visual design (e.g., headings and lists) | ||
| ü Exhibits no misspellings, typos, or errors related to numbers, symbols, caps, hyphens, and italics | ||
| 5. Punctuation | ||
| ü Uses basic punctuation correctly (commas, apostrophe, end punctuation) | ||
| ü Uses advance punctuation correctly (semicolon, colon, dash, quotation marks, etc.) | ||
| 6. Sentence Structure (Clarity) | ||
| ü Writes grammatically complete sentences (no fragments, run-ons, commas splices, omitted words) | ||
| ü Exhibits correct grammar and usage (subject-verb agreement, pronoun forms, verb forms) | ||
| ü Uses coordination, subordination, parallelism, and modifiers to show relationships among ideas | ||
| 7. Style | ||
| ü Avoids unnecessary words and words that contribute nothing to the meaning | ||
| ü Uses active voice and strong verbs throughout the document | ||
| ü Conveys a professional tone appropriate to audience; not dictatorial, condescending, or arrogant |
