Papaer: Imagine that you are an entrepreneur wanting to start your own hotel/inn/bed and breakfast. Choose a tourist area where you would like to build your concept.

Points: 250

Assignment 2: Entrepreneurial Opportunities

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Determine the type of concept you want to build based on an environmental analysis of a tourist area.

Weight: 20%

Did not submit or incompletely determined the type of concept you want to build based on an environmental analysis of a tourist area.

Partially determined the type of concept you want to build based on an environmental analysis of a tourist area.

Satisfactorily determined the type of concept you want to build based on an environmental analysis of a tourist area.

Thoroughly determined the type of concept you want to build based on an environmental analysis of a tourist area.

2. Develop 3 types of strategies you would implement in order for your concept to succeed. Explicitly explain why you believe these are the best 3 strategies.

Weight: 20%

Did not submit or incompletely developed 3 types of strategies you would implement in order for your concept to succeed. Did not submit or incompletely explained why you believe these are the best 3 strategies.

Partially developed 3 types of strategies you would implement in order for your concept to succeed. Partially explained why you believe these are the best 3 strategies.

Satisfactorily developed 3 types of strategies you would implement in order for your concept to succeed. Satisfactorily explained why you believe these are the best 3 strategies.

Thoroughly developed 3 types of strategies you would implement in order for your concept to succeed. Thoroughly explained why you believe these are the best 3 strategies.

3. Determine the competitive advantage your concept has over others in the area.

Weight: 20%

Did not submit or incompletely determined the competitive advantage your concept has over others in the area.

Partially determined the competitive advantage your concept has over others in the area.

Satisfactorily determined the competitive advantage your concept has over others in the area.

Thoroughly determined the competitive advantage your concept has over others in the area.

4. Suggest a plan to use technology and the Internet to start and maintain your concept.

Weight: 25%

Did not submit or incompletely suggested a plan to use technology and the Internet to start and maintain your concept.

Partially suggested a plan to use technology and the Internet to start and maintain your concept.

Satisfactorily suggested a plan to use technology and the Internet to start and maintain your concept.

Thoroughly suggested a plan to use technology and the Internet to start and maintain your concept.

5. 4 References Weight: 5%

No references provided.

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity and writing mechanics

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present