I. Include a short profile of the company, and the product to be exported.
Country chosen: ____________________________________________
II. Geographical Setting:
a. Location
b. Climate
c. Topography
III. Social Institutions:
a. Family
b. Nuclear family
c. Extended family
d. Female/male roles
IV. Education:
a. Role of education in society
b. Literacy rates
Political System:
a. Political structure
b. Political parties
c. Stability of government
d. Special taxes
Legal System:
a. Organization of the judiciary system
b. Code, common, socialist, or Islamic-law country
Social organizations:
a. Social classes
b. Race, ethnicity, and subcultures
V. Religion and Aesthetics
a. Religion and other belief system
b. Any powerful or influential cults
VI. Living condition:
a. Diet and nutrition
b. Typical meals
c. Foods available
d. Malnutrition rates
e. Housing
f. Types of housing available
g. Do most own or rent
h. Clothing – national dress
i. Types of clothing worn at work
Recreation, sports, and other leisure activities
a. Types of available and in demand
b. Percentage of income spent on such activities
VII. How is healthcare provided?
VIII. Language – Official language(s)
Different Dialects?
XI. Population:
a. Total
b. Growth rates
c. Number of live births
d. Birthrates
e. Age distribution
f. Gender percentages
g. Geographical birth areas
h. Ethnic groups
XII. Economic statistics and activity
a. Gross National product
b. Gross Domestic product
c. Rate of growth
d. Personal income per capita
e. Average family income
f. Distribution of wealth
g. Income classes
h. Proportion of the population in each class
XII. National resources and minerals
XIII. Surface transportation
a. Modes
b. Availability
c. Usage rates
d. Ports
Communication systems:
a. Types
b. Usage rates
Foreign Investment:
a. Opportunities
b. Which industries offer opportunity
International trade statistics:
a. Major exports
b. Dollar value
c. Trends
d. Major imports
e. Dollar value
f. Trends
g. Balance of payments
h. Surplus
IVX. Exchange rates:
a. Single or multiple exchange rates
b. Name of currency
c. Current rate of exchange with date
XV. Trade restrictions
a. Embargoes
b. Quotas
c. Import taxes
d. Tariffs
e. Licensing
f. Customs duties
g. Labor force size
h. Unemployment rate
i. Inflation rate
XVI. The market:
a. Describe the market
b. Geographical region(s)
c. Forms of transportation and communication
d. Consumer buying behavior habits
e. Product usage patterns
f. Shopping habits
g. Distribution of the product
h. Typical retail outlet
i. Product sales by other middleman
XVII. Compare and contrast your product and the competition
a. Competitors
b. Brand names
c. Features
d. Packaging
e. Competitors pricing
f. Competitors distribution channels
XVIII. Behavior of culture
a. Mannerisms
b. Gestures
c. Customs
d. habits