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global20market20assignment.docx

GLOBAL MARKET ASSIGNMENT

I. Include a short profile of the company, and the product to be exported.

Country chosen: ____________________________________________

II. Geographical Setting:

a. Location

b. Climate

c. Topography

III. Social Institutions:

a. Family

b. Nuclear family

c. Extended family

d. Female/male roles

IV. Education:

a. Role of education in society

b. Literacy rates

Political System:

a. Political structure

b. Political parties

c. Stability of government

d. Special taxes

Legal System:

a. Organization of the judiciary system

b. Code, common, socialist, or Islamic-law country

Social organizations:

a. Social classes

b. Race, ethnicity, and subcultures

V. Religion and Aesthetics

a. Religion and other belief system

b. Any powerful or influential cults

VI. Living condition:

a. Diet and nutrition

b. Typical meals

c. Foods available

d. Malnutrition rates

e. Housing

f. Types of housing available

g. Do most own or rent

h. Clothing – national dress

i. Types of clothing worn at work

Recreation, sports, and other leisure activities

a. Types of available and in demand

b. Percentage of income spent on such activities

VII. How is healthcare provided?

VIII. Language – Official language(s)

Different Dialects?

XI. Population:

a. Total

b. Growth rates

c. Number of live births

d. Birthrates

e. Age distribution

f. Gender percentages

g. Geographical birth areas

h. Ethnic groups

XII. Economic statistics and activity

a. Gross National product

b. Gross Domestic product

c. Rate of growth

d. Personal income per capita

e. Average family income

f. Distribution of wealth

g. Income classes

h. Proportion of the population in each class

XII. National resources and minerals

XIII. Surface transportation

a. Modes

b. Availability

c. Usage rates

d. Ports

Communication systems:

a. Types

b. Usage rates

Foreign Investment:

a. Opportunities

b. Which industries offer opportunity

International trade statistics:

a. Major exports

b. Dollar value

c. Trends

d. Major imports

e. Dollar value

f. Trends

g. Balance of payments

h. Surplus

IVX. Exchange rates:

a. Single or multiple exchange rates

b. Name of currency

c. Current rate of exchange with date

XV. Trade restrictions

a. Embargoes

b. Quotas

c. Import taxes

d. Tariffs

e. Licensing

f. Customs duties

g. Labor force size

h. Unemployment rate

i. Inflation rate

XVI. The market:

a. Describe the market

b. Geographical region(s)

c. Forms of transportation and communication

d. Consumer buying behavior habits

e. Product usage patterns

f. Shopping habits

g. Distribution of the product

h. Typical retail outlet

i. Product sales by other middleman

XVII. Compare and contrast your product and the competition

a. Competitors

b. Brand names

c. Features

d. Packaging

e. Competitors pricing

f. Competitors distribution channels

XVIII. Behavior of culture

a. Mannerisms

b. Gestures

c. Customs

d. habits