Amazon.com
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unit4_template-valuechainanalysis.docRunning head: VALUE CHAIN ANALYSIS 1
Value Chain Analysis
Unit 4 Individual Project Assignment, Amazon.com
Student Name
Managing the Value Chain
Professor Name
University Name
Month Day, Year
Value Chain Analysis
Use this template for your paper. READ everything in red but delete it as you go. Keep and use all items in Black and add to the paper. The main purpose of this assignment is for you to identify and analyze elements of the value chain and demonstrate your understanding of how they must interact to create value for the organization. The intent is for you to review the present, or relatively recent value chain of Amazon.com. Be sure to consider that the past reputation of a company may not be true today. In this first paragraph, introduce the purpose of this paper. This first paragraph is an introduction … and when we use APA we do not add a section header called introduction as it is assumed that the first paragraph after the main header is the introduction. This paper should be at least ten pages but not more than twelve pages, not including the title and reference page. It is important to be thorough and succinct when addressing all of the assignment’s requirements.
Demand Chain Analysis
Here, in this section, you will analyze the demand chain … this first portion will be an overview then you will use the following three subsections to review the demand chain in more depth. You care about details to demonstrate your clear understanding of each of these important aspects of the demand chain.
Identification of Customer, Market, Wants and Needs
Describe and be specific!
Market Opportunity Analysis
Describe and be specific!
Identification and Analysis of Value Drivers
Describe and be specific!
Value Proposition
Identify the value proposition from two perspectives … this first portion will be an overview then you will use the following two subsections to review the value proposition in more depth. The more specific detail, example and analysis you offer, the better will be the perception of your understanding of the Value Proposition’s role in a successful Value Chain.
Value Proposition as related to Demand Chain
Describe and be specific!
Value Proposition as related to Supply Chain
Describe and be specific!
Supply Chain Analysis
Analyze the supply chain … this first portion will be an overview then you will use the following three subsections to review the supply chain in more depth.
Value Production and Coordination
Describe and be specific!
Value Delivery
Describe and be specific!
Value Servicing
Describe and be specific!
Enterprise Value
Analyze the enterprise value … this first portion will be an overview then you will use the following three subsections to review the enterprise value in more depth. Be detailed! Use examples! Cite references!
Industry Drivers
Describe and be specific!
Competitive Advantage
Describe and be specific!
Customer Delight
Describe and be specific!
Conclusion
Recap the value chain analysis completed in the paper. No new information should appear in this section.
References
Be sure to apply and cite at least six supportive resources; from our textbook plus five additional relevant and respected references. A list of references are attached that should be included for the 6, the other 5 would be Amazon specific.
Walters, D., & Rainbird, M. (2007). Strategic operations management: A value chain approach. New York: Palgrave Macmillan.
REMEMBER
· When you write an academic report, do NOT string together direct quotes to form the narrative. Include only a very few direct quotes in the report. Translate the information you find into your own words and provide a reference citation for every statement of fact you present in the report. More than three brief direct quotes will be too many for this paper.
· Be very detailed. This paper requires inclusion of data and information from scholarly journals for objective analysis of the company. Be precise and specific and provide details for your analysis. Be sure to include performance data to support your analyses. Such data is found in business journals, Fortune Magazine's industry editions, Datamonitor.com, Business Week, and other such sources.
· Do not cut and paste ANYTHING from reference sources without applying quote marks and a complete citation. * Avoid using the pronouns: you, your, we, our, and us in academic writing. The reader may not wish to be involved in the report topic or the ideas presented
