Persuasive Message – Draft Version
kelinc
week_06_assignment_3.1_grading_rubric.htmlGrading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
| Points: 50 | Assignment 3.1: Persuasive Message – Draft Version |
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| Criteria |
Unacceptable Below 60% F | Meets Minimum Expectations 60-69% D |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
| 1. Content of the letter addressed Attention, Interest, Desire, and Action. Weight: 25% | Did not submit or incompletely addressed Attention, Interest, Desire, and Action. | Insufficiently addressed Attention, Interest, Desire, and Action. | Partially addressed Attention, Interest, Desire, and Action. | Satisfactorily addressed Attention, Interest, Desire, and Action. | Thoroughly addressed Attention, Interest, Desire, and Action. |
| 2. Content stressed a central theme, selling point, or appeal to the customer. Weight: 25% | Did not submit or incompletely stressed a central theme, selling point, or appeal to the customer. | Insufficiently stressed a central theme, selling point, or appeal to the customer. | Partially stressed a central theme, selling point, or appeal to the customer. | Satisfactorily stressed a central theme, selling point, or appeal to the customer. | Thoroughly stressed a central theme, selling point, or appeal to the customer. |
| 3. Content included supportive information and details describing the range of services your business or organization can provide. Weight: 25% | Did not submit or incompletely included supportive information and details describing the range of services your business or organization can provide. | Insufficiently included supportive information and details describing the range of services your business or organization can provide. | Partially included supportive information and details describing the range of services your business or organization can provide. | Satisfactorily included supportive information and details describing the range of services your business or organization can provide. | Thoroughly included supportive information and details describing the range of services your business or organization can provide. |
| 4. Clarity, writing mechanics, and formatting requirements Weight: 25% | More than 8 errors present | 7-8 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |
