Professor Geek- Principles of Marketing..

Points: 300

Assignment 1: Marketing Plan 1

Criteria

Unacceptable

Below 60% F

Meets Minimum Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Describe your company and its product in terms of its marketability.

Weight: 15%

Did not submit or incompletely described this company and its marketability.

Insufficiently described this company and its product in terms of its marketability.

Partially described this company and its product or service in terms of its marketability.

Satisfactorily described this company and its product in terms of its marketability.

Thoroughly described this company and its product in terms of its marketability.

2. Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.

Weight: 15%

Did not submit or incompletely determined the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.

Insufficiently determined the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.

Partially determined the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.

Satisfactorily determined the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.

Thoroughly determined the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.

3. Explain the marketing objectives of your company that are based on the findings of your secondary market research. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.

Weight: 20%

Did not submit or incompletely explained the marketing objectives of your company that are based on the findings of your secondary market research. Did not submit or incompletely addressed potential customer profile and market segmentation. Did not submit or incompletely explained the manner in which you conducted your secondary market research.

Insufficiently explained the marketing objectives of your company that are based on the findings of your secondary market research insufficiently addressed potential customer profile and market segmentation. Insufficiently explained the manner in which you conducted your secondary market research.

Partially explained the marketing objectives of your company that are based on the findings of your secondary market research. Partially addressed potential customer profile and market segmentation. Partially explained the manner in which you conducted your secondary market research.

Satisfactorily explained the marketing objectives of your company that are based on the findings of your secondary market research. Satisfactorily addressed potential customer profile and market segmentation. Satisfactorily explained the manner in which you conducted your secondary market research.

Thoroughly explained the marketing objectives of your company that are based on the findings of your secondary market research. Thoroughly addressed potential customer profile and market segmentation. Thoroughly explained the manner in which you conducted your secondary market research.

4. Outline the marketing goals in terms of the target market you selected, and describe the manner in which you would use marketing mix to reach that target market.

Weight: 15%

Did not submit or incompletely outlined the marketing goals in terms of the target market you selected, and did not submit or incompletely described the manner in which you would use marketing mix to reach that target market.

Insufficiently outlined the marketing goals in terms of the target market you selected, and insufficiently described the manner in which you would use marketing mix to reach that target market.

Partially outlined the marketing goals in terms of the target market you selected, and partially described the manner in which you would use marketing mix to reach that target market.

Satisfactorily outlined the marketing goals in terms of the target market you selected, and satisfactorily described the manner in which you would use marketing mix to reach that target market.

Thoroughly outlined the marketing goals in terms of the target market you selected, and thoroughly described the manner in which you would use marketing mix to reach that target market.

5. Describe the key method(s) that the company will use to implement the marketing mix that you have developed. The methodology should, at a minimum, focus on the details of the different elements of the market mix and how your company will focus them on the target market.

Weight: 20%

Did not submit or incompletely described the key method(s) that the company will use to implement the marketing mix that you have developed. Did not submit or incompletely focused, at a minimum, on the details of the different elements of the market mix and how your company will focus them on the target market.

Insufficiently described the key method(s) that the company will use to implement the marketing mix that you have developed. Insufficiently focused, at a minimum, on the details of the different elements of the market mix and how your company will focus them on the target market.

Partially described the key method(s) that the company will use to implement the marketing mix that you have developed. Partially focused, at a minimum, on the details of the different elements of the market mix and how your company will focus them on the target market.

Satisfactorily described the key method(s) that the company will use to implement the marketing mix that you have developed. Satisfactorily focused, at a minimum, on the details of the different elements of the market mix and how your company will focus them on the target market.

Thoroughly described the key method(s) that the company will use to implement the marketing mix that you have developed. Thoroughly focused, at a minimum, on the details of the different elements of the market mix and how your company will focus them on the target market.

6. 2 references

Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present